Project: Gamer-Centric Social Media Platform Development & Post-Acquisition Integration
Industry: Gaming & Social Tech
Client Type: Startup (Acquired by Electronic Arts)
Co-Founder: Shawn Fanning, creator of Napster
🎯 Challenge
Rupture envisioned a social media network designed specifically for gamers—one that blended user profiles with in-game data, community interaction, and real-time updates across gaming platforms. They needed a tech partner to:
- Design and develop the platform’s core architecture
- Create scalable infrastructure for millions of potential gamers
- Ensure seamless UX around game stats, profiles, and messaging
Later, following its acquisition by Electronic Arts (EA), the challenge evolved:
- Integrate Rupture’s systems into EA’s enterprise infrastructure
- Align user data, authentication, and gameplay tracking across EA titles
- Preserve the integrity of Rupture’s original community while scaling globally
mediaGuild stepped in as both architect and integrator.
đź’ˇ Solution
mediaGuild deployed a phased development and transition strategy:
- Initial Platform Development
- Built modular back-end services to ingest and display live gameplay data
- Developed gamified user profiles linked to achievements, clans, and chat
- Engineered APIs for connection with Xbox Live, PlayStation Network, and PC platforms
- Post-Acquisition Integration
- Migrated core systems to EA’s cloud and security framework
- Consolidated user accounts and authentication with EA’s existing services
- Supported cross-title engagement and analytics inside EA’s gaming ecosystem
⚡ Impact
Rupture’s growth and integration with EA delivered measurable tech and brand success:
| Metric | Pre-acquisition | Post-acquisition |
|---|---|---|
| Active Users | 15K beta testers | 500K+ EA-linked profiles |
| Network Stability | MVP-level uptime | Enterprise-grade scalability |
| Platform Reach | Niche gamer circles | Global gaming audience |
| Engagement Tools | Standalone features | Cross-title integrations with EA games |
📢 Testimonial
“mediaGuild was instrumental in translating our vision into a real platform for gamers—and helped us evolve that platform into something bigger with EA. Their flexibility, speed, and understanding of both startup agility and enterprise scale were game-changing.”
— Founding Team, Rupture
🚀 What’s Next
With Rupture’s original tech now embedded across EA’s social infrastructure, mediaGuild continues to advise on future integrations—including voice chat, esports tools, and VR compatibility.