Project: Lead Generation Platform with Custom CRM & Marketing Automation Integration
Industry: Technology Services
Timeline: 3 months
Location: Smyrna, Georgia
🎯 Challenge
Easiest Systems, a provider of business automation solutions, sought a unified platform to streamline lead generation, nurture campaigns, and CRM functionality. Their objectives included:
- Dynamic landing pages for campaign-specific targeting
- Instant content access after form submission
- Seamless integration with their proprietary CRM and popular email marketing tools
To achieve this, they partnered with mediaGuild.
đź’ˇ Solution
mediaGuild designed and delivered a performance-driven system to fulfill Easiest Systems’ technical and strategic goals. Key components included:
- Custom Landing Pages
- Responsive, conversion-focused templates
- Personalized messaging based on audience segmentation
- CRM & Marketing Automation Integration
- Real-time data syncing with a proprietary CRM via secure APIs
- Direct integration with AWeber, GetResponse, and Mailchimp for instant lead nurturing and email automation
- Resource Delivery Workflow
- Automatic redirection to requested content (e.g. product sheets, demo videos)
- Trigger-based follow-up emails via integrated platforms
đź’° Business Impact
The platform generated significant ROI in its first year:
| Metric | Before | After |
|---|---|---|
| Lead Conversion Rate | 12% | 38% |
| Time-to-Lead Entry | 4+ hours | Instant |
| CRM Accuracy | Manual input | 100% automated |
| Bounce Rate | 52% | 21% |
| Gross Revenue (Year 1) | — | $1.5M+ |
By leveraging CRM intelligence and email automation tools, Easiest Systems transformed marketing operations and accelerated revenue growth—grossing over $1.5 million in the first year.
📢 Testimonial
“mediaGuild took our goals and ran with them—what we ended up with was beyond our expectations. Integrations across platforms, clean user flows, and scalable tech have helped us grow with confidence.”
— VP of Sales, Easiest Systems
🔄 What’s Next
Easiest Systems plans to expand with advanced campaign analytics, multivariate testing, and deeper segmentation capabilities—all with mediaGuild’s ongoing guidance.