Project: Retreat Registration & Booking Platform
Location: Georgia, USA
Venue: Brasstown Valley Resort & Spa
Focus Areas: Event Management, Payment Integration, CRM Automation
🎯 Challenge
The Georgia Department of Education planned a professional retreat for educators and exhibitors at Brasstown Valley Resort & Spa. To streamline event logistics, they needed an all-in-one platform that could:
- Allow educators to register and book accommodations
- Accept payments securely online
- Automatically segment attendees into a CRM for communications
- Enable exhibitors to register and manage their showcase
- Provide backend tools for administrators to manage all interactions
mediaGuild was brought in to make this vision a reality.
💡 Solution
mediaGuild crafted a robust, intuitive digital system tailored to GaDOE’s event needs. The custom platform included:
- Booking & Registration Portal
- User-friendly interface for educators and exhibitors
- Room selection and retreat signup in one seamless flow
- Secure payment processing via Authorize.net
- CRM Integration & Automation
- Each attendee placed into a custom-built CRM post-registration
- Exhibitors categorized with tagging for booth management
- Admin dashboards with real-time data access
- Communication Features
- Built-in email outreach tools for admins to engage attendees
- Filterable contact lists and activity tracking
- Automated confirmation emails and pre-event reminders
💼 Impact
The platform transformed how GaDOE managed large-scale professional events:
| Metric | Before | After |
|---|---|---|
| Manual Registrations | 100% | 0% |
| Email Outreach | Manual | Automated & Targeted |
| Payment Collection | Offline / Mixed | 100% Online via Authorize.net |
| CRM Use | None | Full Integration with Event Data |
| Admin Efficiency | Low | High (single dashboard access) |
📢 Testimonial
“mediaGuild understood our needs and built a system that felt tailored to every detail. From the booking flow to exhibitor tools and communications—this made our retreat smoother than ever.”
— Program Coordinator, GaDOE
🔄 Next Steps
Following the success of the retreat platform, GaDOE plans to use mediaGuild’s system for future events, with enhancements such as mobile check-in, real-time schedule updates, and deeper reporting tools.