Welcome..
Contact
How to reach Media Guild

Visiting address
Piet Heinkade 179
1019 HC Amsterdam

Postal address
Piet Heinkade 181A
1019 HC Amsterdam

T +31 (0)20 7884400
F +31 (0)20 7884401
E info@mediaguild.com

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Website design & programming: USE.
usemedia.com

Pakhuis de Zwijger
From cold-storage warehouse to national monument with a cultural and public destination

Visit the official website for more information about Pakhuis de Zwijger.

More information about the Eastern Amsterdam Docklands can be found here.

 

Guild Members
apprentices at a glance
Within the Media Guild's apprentice program various roles can be identified:
  • Internal Guild members
  • External Guild members
  • Guild Masters
  • Guests of the Media Guild

Internal Guild members
Internal Guild members are talented creative media starters, who are given a physical work place at the incubator in the De Zwijger warehouse. During a one-year period they develop their idea into a market-ready product, thus getting well prepared to start their own companies.

Internal Guild Members work as a team (usually of 3 people) and take part in a program consisting of workshops, seminars, lectures and consultancy from Guild Masters tailored to their specific needs.

Media Guild can host a total of 30 Internal Guild Members (10 teams). At the moment, there are still some places open for new teams with innovative, promising cross-media ideas.

Please find more information about the program, selection criteria and on how to apply as an internal Guild member.

External Guild members
External Guild members are talented creative media professionals, who are closely related to the Media Guild but who do not have a physical workspace at the incubator. You can become an External Guild member if your original idea still needs some work before it is ready to be developed further in the incubator, or because you have already set the steps to bring your innovative company ahead of the incubator phase.

Media Guild has room for up to 150 External Guild members.

Guild Masters
These professionals work at the highest level of their field. Guild Masters are willing to share their knowledge and skills with Internal Guild Members, thus enabling Internal Guild Members to develop their ideas into market ready products and to start well balanced companies.

Masters’ specialties range from the necessary technical disciplines to Design, Accountancy, Legal affairs, Marketing etc. Their background can be in large corporations, SMEs or knowledge institutes.

Guest of the Media Guild
For selected young innovative projects there is a possibilty to become temporary guests of the Media Guild. Guest projects fit to the aims and working field of Media Guild, but are not meant to become permanent residents.

 

Services
innovate with MG

All Media Guild’s services are sensibly connected to each other and profit from their own particular components in the field of innovation, creativity and new media.

Thanks to the network of Guild members and masters, there is a continuous new media cross-pollination, initiating a flow of ideas, plans and new innovative products and services.

services offered
Businesses profit from this innovative ecosystem by joining the Media Guild’s Innovation Workshops. Other services, such as Rapid Prototyping and Creativity Boosts are also of great use for businesses looking for a creative and innovative angle to their products or organizations.

For every customer we try to find the service or expert that best suits their needs, questions or the answers looked for.

contact
If you would like to know more about Media Guild’s services, please contact Edo.

MG for Knowledge institutes
The Media Guild offers a work space and netwerk for 30 creative starters each year, as well as support for about 120 creative entrepreneurs.

The Media Guild cannot do this on its own. To realize our goals, we need partners. Partners who are willing to support creative starters together with us. This can be done in may ways. For exempel by sharing knolletje, the Exchange of services, the organisator of joint events or by helping us scout creative talents.

Knowlegde institutes that would like to discus the possibilities to cooperate with the Media Guild can contact Christine.
Rapid prototyping
Out of the box developing
Rapid prototyping workshops are the ideal way to develop a new idea or concept out of the box with your company.

Generate innovative solutions
The sessions are set out to let the experts of your company work on an innovative and effective solution to a new product or service, together with a creative team. Wishes and demands are analyzed in a cross-disciplinary setting, which sets outs a basis to develop one or more concepts.

User oriented development
Using interactive research, an evaluation of new concepts takes place, which can then be followed by an iteration to refine the design.

The whole process offers you the possibility to use user oriented development methods from the early idea stage to the working concept demo in a time span of a week.
Program
Incubator program Media Guild

The Media Guild provides an intensive program for 150 new talented creative media professionals per year. Thirty of these new starters in the industry are given a physical work place in the De Zwijger warehouse and they participate in the Media Guild Apprentice Program.

The program provides workshops seminars and lectures around the following essential themes:

  • Business
  • Cross disciplinary collaboration
  • Entrepreneurship
  • Media Design en Technology
  • Tools for creativity

 

Iconomical
Internal Guild Members working on a visual timeline database.

Iconomical is a database in which information is visualized by icons, time lines and stackings. This way cross sectional relations and new information layers originate.

Iconaut seems to be applicable to historical materials, as has been demonstrated in a prototype based on the Harper's Magazine database.

At the Media Guild, Liz Turner and David Boyce developing Iconaut into a generic tool, which performes high-end on both the Mac platform and the web.

Selection criteria

Would you like to become an internal guild member? Apply here! Applications for external guild memberships can be submitted here.

Media Guild will be in touch with you soon.

Internal Guild members:

  • Are creative, ambitious, innovative and entrepreneurial individuals.
  • Have an interest in and/or experience with ICT/technology and creativity
  • Are willing to share ideas and knowledge
  • Have proven relevant experience in multidisciplinary cooperation and individual projects
  • Are multi-disciplinary with a focus on digital media
  • Are willing to be part of cooperative and/or network and knowledge exchange projects within the Media Guild.
  • Take part in the Media Guild’s program
  • Are prepared to be present at the Media Guild for 4 to 5 days a week
  • Are willing to contribute to the program by workshops, lectures etc.
project proposal criteria
  • Is the project description concrete enough to evaluate it?
  • Does the project cater to a market demand or a social and/or cultural need?
  • Does the project have a clear context and a defined target group?
  • Is the project and its approach of media innovative?
  • Is new social, cultural of commercial value created by the project?
  • Is the project scalable and continuous?
  • Is the project team equipped with relevant expertise to realize the project and start an enterprise?
  • Is the approach of the project innovative with regards to the concept, media(technology) and organisation?
  • Is the project team multi disciplinary?

Below you can download the complete document with the Media Guild’s criteria for internal and external guild members.

Internal Guild Members
What are internal Guild Members?

Internal guild members are creative starters who work in small teams. They develop their own projects and participate in the network events, workshops, lectures and seminars that are part of the Media Guild program.

Being an Internal Guild Member means that your team, for a one-year period:

  • secures a workspace able to satisfy all technological demands and testing facilities;
  • participates in the Media Guild program on design and development methods, entrepreneurial affairs, legal and marketing;
  • can cooperate with and exchange services with the other cross-disciplinary professionals who are part of the Media Guild program;
  • is part of a knowledge network, to keep informed about contemporary research and developments.

At the moment the following teams are internal guild members:

Projects that previously worked at Media Guild include the now independent companies:

External Guild members
creative innovative entrepreneurs

External Guild Members are creative innovative entrepreneurs, who are interested in the network meetings, knowledge exchange, workshops, lectures and seminars that form an integral part of the Media Guild's program.

Apply to become an external Guild Member by sending us your application form!
Guests of Media Guild

A select number of young innovative projects can become temporary guests of the Media Guild. Guest projects have to match the goals and work field of the Media Guild.

Being a guest of Media Guild is temporary and guests are sharing their knowledge, skills and network with the other guild members.

current guests
At the moment Media Guild has the following guests:

  • 7Scenes
    7Scenes is an online en mobile portal where you can create, play, share and experience Scenes - together or individually.
    A Scene joins the virtual and physical world, has strong location-based interaction and has its base in scenario's and rule sets.
  • Soocial offers a solution to easily combine and manage the many places where you store your important contact data. Current solutions are cumbersome, limited or just too 'techy'. Soocial aims to offer a hassle-free solution to your contact management.
Previous guest were:
  • SmadSteck
    SmadSteck specializes in real-time interactive sampling technology. We provide the technical basis of the various audiovisual sampling projects initiated in the context of Sample madnesS.
    SmadSteck are: Bas v/d Graaff, Jeroen Hofs (Eboman) en Matthijs Kneppers.
become a guest?
Feel free to contact our Incubator coördinator to discuss the possibilities to become a guest of the Media Guild.

 

 


Apply Internal
Bright idea?
MG for SME
Besides the innovative services delivered by the Media Guld, many interesting opportunities exist to establish one’s organization within field of the creative industries and to gather inspiration for one’s own products and services, in exchange.

Partners and event sponsors are first in line to be informed about the latest developments in new media business, thus profiting to the max from the Media Guild’s broad network.

Would you like to know more about partnerships, possibilities to cooperate or to discuss sponsorship opportunities, contact Edo for a tour around the building and to get acquainted with the Media Guild
Partners
cooperation with MG

Media Guild has two sorts of partners: knowledge partners and strategic partners.

Partners of Media Guild right now:

 

Partners get special rates for and discounts on some of the Media Guild’s products and services. They are, to a certain extent, involved in the choices made determining the Media Guild’s course of activities. Also, we just enjoy working together.

partner advantages
Depending on the type of partnership, Media Guild offers the following advantages to its partners:

  • Free tickets to the seminars and lectors of the Media Guild’s public program
  • Discounts on other Media Guild events
  • Free tickets to PICNIC
  • A discount on services, such as Innovation Workshops, Creativity boosts and rapid prototyping sessions
  • Invitations to network meetings
  • Invitations to Table of 50 meetings
  • A discount for additional participants to Table of 50 meetings
  • Logo and text (max 500 words) on the website, if desired
  • Listing as a partner in the annual report, if desired
  • Rental rooms at discount rates
  • A tour around the Warehouse for the organization and/or its clients
  • A seat in the Media Guild’s advisory board
Interested in becoming a partner? Send an e-mail to Edo Broeksma.
Masters
share your expertise

The highest honour within the Media Guild is to become a Master. Masters are individuals who operate in the highest regions of their profession and who are willing to share their expertise with the internal guild members.

broad expertise
Thanks to the Masters, guild members are able to develop their ideas into market-ready products. The Media Guild has Masters in all kind of disciplines: besides the necessary technical disciplines there are also Masters who specialize in Design, Accountancy, IP legislation, Marketing etc.

become a master
Are you interested to become a Master of the Media Guild? Please contact Auke to discuss what your role could be.

Services
learn with MG

All Media Guild’s services are sensibly connected to each other and profit from their own particular components in the field of innovation, creativity and new media.

Thanks to the network of Guild members and masters, there is a continuous new media cross-pollination, initiating a flow of ideas, plans and new innovative products and services.

services offered
Organisations profit from this innovative ecosystem by joining the Media Guild’s Innovation Workshops. Other services, such as Rapid Prototyping and Creativity Boosts are also of great use for knowledge institutes looking for a creative and innovative angle to their products or organizations.

For every customer we try to find the service or expert that best suits your needs, questions or the answers looked for.

contact
If you would like to know more about Media Guild’s services, please contact Edo.
Masters
share your expertise

The highest honour within the Media Guild is to become a Master. Masters are individuals who operate in the highest regions of their profession and who are willing to share their expertise with the internal guild members.

broad expertise
Thanks to the Masters, guild members are able to develop their ideas into market-ready products. The Media Guild has Masters in all kind of disciplines: besides the necessary technical disciplines there are also Masters who specialize in Design, Accountancy, IP legislation, Marketing etc.

 

become a master
Are you interested to become a Master of the Media Guild? Please contact Auke to discuss what your role could be.
MG for corporate
Besides the innovative services delivered by the Media Guld, many interesting opportunities exist to establish one’s organization within field of the creative industries and to gather inspiration for one’s own products and services, in exchange.

Partners and event sponsors are first in line to be informed about the latest developments in new media business, thus profiting to the max from the Media Guild’s broad network.

Would you like to know more about partnerships, possibilities to cooperate or to discuss sponsorship opportunities, contact Edo for a tour around the building and to get acquainted with the Media Guild
Services
Innovate with MG

All Media Guild’s services are sensibly connected to each other and profit from their own particular components in the field of innovation, creativity and new media.

Thanks to the network of Guild members and masters, there is a continuous new media cross-pollination, initiating a flow of ideas, plans and new innovative products and services.

services offered
Businesses profit from this innovative ecosystem by joining the Media Guild’s Innovation Workshops. Other services, such as Rapid Prototyping and Creativity Boosts are also of great use for businesses looking for a creative and innovative angle to their products or organizations.

For every customer we try to find the service or expert that best suits their needs, questions or the answers looked for.

 

contact
If you would like to know more about Media Guild’s services, please contact Edo.
Partners
cooperation with MG

The cooperation with its partners is of utmost importance for the Media Guild.

Recent partners of Media Guild are:

Media Guild has two sorts of partners: knowledge partners and strategic partners.

Partners get special rates for and discounts on some of the Media Guild’s products and services. They are, to a certain extent, involved in the choices made determining the Media Guild’s course of activities. Also, we just enjoy working together.

partner advantages
Depending on the type of partnership, Media Guild offers the following advantages to its partners:

  • Free tickets to the seminars and lectors of the Media Guild’s public program
  • Discounts on other Media Guild events
  • Free tickets to PICNIC
  • A discount on services, such as Innovation Workshops, Creativity boosts and rapid prototyping sessions
  • Invitations to network meetings
  • Invitations to Table of 50 meetings
  • A discount for additional participants to Table of 50 meetings
  • Logo and text (max 500 words) on the website, if desired
  • Listing as a partner in the annual report, if desired
  • Rental rooms at discount rates
  • A tour around the Warehouse for the organization and/or its clients
  • A seat in the Media Guild’s advisory board

current corporate partners

Masters
share your expertise

The highest honour within the Media Guild is to become a Master. Masters are individuals who operate in the highest regions of their profession and who are willing to share their expertise with the internal guild members.

broad expertise
Thanks to the Masters, guild members are able to develop their ideas into market-ready products. The Media Guild has Masters in all kind of disciplines: besides the necessary technical disciplines there are also Masters who specialize in Design, Accountancy, IP legislation, Marketing etc.

become a master
Are you interested to become a Master of the Media Guild? Please contact Auke to discuss what your role could be.
MasterMeeting
Internal Guild members, Masters & Partners Meet

Date: January 31st 2008
Location: Pakhuis de Zwijger

An informal occasion for internal guildmembers, masters and partners to exchange information and meet.

Participation by invitation only.

Innovation Workshop
Idea developing

Media Guild puts its knowledge, network and methodologies at the disposal of corporations and knowlegde institutes by offering them services targeted to achieve innovative value.

Media Guild’s Innovation Workshops are an example of this.

Made to measure
An Innovation Workshop is a very intensive, multi disciplinary workshop, tailored to its participants needs. Using methodologies that Media Guild developed toghether with innovation Philosopher Humberto Schwab, for this purpose, participants work on innovative concepts for their own product and service supply. At the end, they are able to pitch these concepts to the decision makers in their organization.

The basics

To start Innovation Workshop participants address basic questions such as: what are your organization’s values, and what your own, what vision does the organization have and what is your vision, which (world wide) trends that affect the company and its products can be recognized? The methodology used is based on Humberto Schwab's Socratic DIalogue approach.

Innovation
After this foundation has been laid, participants, guided by experts, explore innovative solutions that are suitable to realize the common goals. Subsequently, they jointly determine how new media solutions can support this and via which strategies the solutions can be put into practice.

Tangible results
To achieve this, Media Guild uses a special methodology that enables groups to reach very useful results in a short time.

The final result of the Innovation Workshop is a strategic and very tangible plan that will lead to inventive and effective media use.

Organizations that participated in Media Guild Innovation Workshops before have experienced this as very powerful and useful.

Proficiency
Typically, an Innovation Workshop is a three-day event, targeted at those involved in strategy and development of (a part of) your organization. At least two specialists from Media Guild will supervise the workshop to ensure that both methodological and media developmental aspects receive enough attention.

Depending on the size of the group and the scope of the Innovation Workshop it might be desirable to involve more specialists in a (specific) expert role.

3 Intensive days
Three days long the workshop experts closely question the team by means of Socratic discourse. The experts guide the participants using a strict methodology to achieve the desired results.

 


After the first day participants have:

  • A common and supported analysis of the group’s core values, motivation and inspiration;
  • Scenarios for the future (relating to developments in the company’s line of business) and a shared vision;
  • A shared image of the media concepts that suit the core values, vision and scenarios for the future.


At the end of day two, the concepts have evolved into presentable media solutions (a ‘value proposition’) including needs, approach, and advantages for the client/user, design and technology.

Day three, finally, enables the team to present / pitch the results to trial the proposed solutions and augment support for them within the own organization.

Need more information?
To discuss the possibilities of an Innovation Workshop for your organisation, you can call Edo Broeksma (020-7884400), or send him an email.

 

 

Creativity Boost
Creativity shot
Every company once in a while needs a creativity shot. Media Guild offers professionals in a wide variety of fields a workshop in which specialists spotlight the most recent developments in Media/ICT from an cross-disciplinary perspective. These specialists are able to share their insights with you in such a way that it touches the main issues in your field of business.

In one day you are completely up to date, you are able to understand the impact of the latest developments and you can use these new techniques in a creative and innovative way in your own sector. Improve, discover and evolve new ways of thinking and get a creativity boost!
Culture Grid
broadband internet cultural sector

Culture Grid offers cultural institutions access to broadband Internet and to knowledge about its possibilities. For this purpose, Culture Grid offers an extensive service package, ranging from connecting cultural locations to glass fibre to hosting and co-location.

technical & cultural expertise
Culture Grid offers its services to all Dutch cultural institutions. Thanks to its extensive experience with –among other activities- streaming, video on demand, making archives accessible and (experimental) websites Culture Grid is well aware of the possibilities that cultural institutions have to successfully develop new applications.

Culture Grid has this expertise because it is closely related to the Foundations Media Guild and Waag Society (which even reaches back to the start of the Netherlands’ first Internet Service Provider.) The combination of knowledge on the technical implications of broadband applications and on the cultural content aspects is a strong point of Culture Grid.

join the network
The services are spread among all cultural institutions that want to use broadband, but who are not able to build up all necessary knowledge on their own. An additional advantage, and purpose, of Culture Grid is that this method brings all joined cultural institutions in touch with each other and it facilitates a network in which knowledge can be shared.

who's involved?
Culture Grid cultural service provider is a joint initiative of Waag Society and Media Guild. By now, V2_ in Rotterdam is also involved. The internet network is provided by Surfnet Foundation. Surfnet Foundation has appointed Culture Grid as the Cultural Services Provider.

SURFnet enables education and research that thrusts back frontiers of knowledge. It develops and exploits the national network Surfnet6, the world’s most advanced Internet network.

The following cultural institutions, among others, are already Culture Grid clients:
* Amsterdams Fonds voor de Kunst
* Stichting Bugpool
* Bellissima
* Cultuurfabriek BV
* Stichting Cliniclowns
* Cirquest BV
* Engage!
* Stichting EWM
* Frag-o Matix
* Fabchannel BV
* Goto10
* Stichting Holy
* Mongrel
* Stichting Maroc.nl
* MMT BV
* Stichting Outloud
* Pilotus BV
* Pakhuis de Zwijger Horeca BV
* Pakhuis de Zwijger Zalen BV
* Stichting P.A.R.K.
* Salto Omroep Amsterdam
* Stichting STRO
* Stichting Submarine Channel
* Streamtime / Radio Rietfluit
* Squat.net
* Umatic
* Waag Products BV

more info
More information on Culture Grid can be found on the Culture Grid website, or by calling 0900-CULTURE (0900-2858873). You are also invited to download the PDF here with the bill of fares.

Spaces to Rent
Meetings @ 'de Zwijger'

welcome at the Media Guild
The Media Guild rents out multiple attractive spaces at Pakhuis de Zwijger. These spaces are well suited for workshops, seminars or meetings and they are for rent per day or part of a day. Media Guild sets up the room to your needs (theatre, U-form, school or meeting position)

room types
The building contains a large theatre, four small rooms, foyers, studio’s and a bar restaurant with a total capacity of 800 people. By mutual arrangement you can determine which are the best suiting ones for your needs.

The document at the end of this page contains an overview of the sizes of the different rooms, possible settings and prices. You can send us an email or call for more information.

free internet & beamer

All our rooms are equipped with (wireless) internet and a number of rooms also have presentation equipment such as a beamer and presentation Mac. If present, you can use these services for free.

For rooms without standard presentation equipment, these can be arranged for a small extra fee. We also have extra MacBooks for rent to use at our premises.

catering
Togehther with local caterers we offer a varied choice of catering, ranging from meeting arrangements to lunches and drinks. If you’d like to know more about the possibilities, please contact us, by sending an email.

location
Warehouse de Zwijger is an attractive location, which literally and symbolically bridges tradition and modernity. It is a meeting place of cultures, generations, a melting pot of disciplines and ideas, a meeting point for plans and practice. In short: the ideal location for inspiring meetings.

Also at the Nieuwmarkt!

In the 16th century Waag building the so called Thetrum Anatomicum is also for rent for your events. This room was already in use during the age of Rembrandt who painted some of his paintings there. See the leaflet for additional information. 

About Media Guild
All about Media Guild

Media Guild is a not for profit organization that fosters innovation and brings it to the market and to society. Media Guild has two important goals that follow naturally from each other.

  • To support innovative starters in the creative industry
  • To bring businesses and knowledge institutes in touch with the creative industry and innovation

Innovative starters
Everybody who is talented and has a good (interactive media) idea can be considered for a place at Media Guild. All you need is an entrepreneurial character and an excellent innovative idea that can potentially reach the market.

Media Guild selects the best proposals and offers selected starters a completely equipped workspace. Like this, you (and your team) will have a dynamic creative environment to work in. All workspaces are equipped with excellent technical facilities such as glass fibre connections. Besides that, all starters participate in a extensive support program geared towards technological development, matter-of-fact business knowledge and entrepreneurship.

Here, you can read more about the starters program.

networking environment
Media Guild also serves as a meeting place and network environment. Knowledge institutes, large corporations and SME’s are brought together with educational institutions and artists. This way, a platform is created where new initiatives are actually realized.

Participants can play different roles in the Media Guild Network. Roles include friends of the Media Guild, internal of external apprentices, partners and masters. Participants come from various backgrounds: starters, SME, Corporate or knowledge institutes.

services
To businesses Media Guild offers specialised services directed towards innovation. Examples are ‘Innovation Workshops’, ‘rapid prototyping’ of concepts and ‘Scouting & Screening’ services.

Media Guild offers cultural organisations access to broadband internet and knowledge about its possibilities. This is done by Culture Grid.

In addition, Media Guild organises presentations, courses, workshops, and events for a broad public.

location
Media Guild is part of a (inter)national media network and is located in Pakhuis de Zwijger, a stimulating environment right in the middle of the revitalised Amsterdam harbour area.

Vision/Mission
Future healthy economic growth and the creation of a more inclusive society depend on the realisation

Future healthy economic growth and the creation of a more inclusive society depend on the realisation of a knowledge society driven by human capital, education, research and innovation.

Cross-boundary and multi-disciplinary links play a key role in achieving innovation in the knowledge economy. This is of essential significance for digital media and ICT, essential drivers within the knowledge economy, representing a new and ubiquitous social texture, which cuts across cultural, artistic, scientific and economic boundaries.

Against this background, The Media Guild, Amsterdam, has the mission to achieve maximum realisation of the innovation potential of ICT and multimedia Creative Industries. The strategy achieving this mission is by:

  • Bringing together, coaching and enabling talented starters, young entrepreneurs and established professionals to develop and prototype their ideas.
  • Helping the business sector, particularly SMEs, to generate and apply ICT/Media innovation by providing cross-disciplinary seminars and knowledge exchange.
  • Organising and enabling an international and national network for the ICT and Multimedia Creative Industries.
Press
all about press matters, corporate identity and use of the Media Guild's logo

Press contacts
Journalists with questions about Media Guild are invited to contact us by email or call 020-7884400).

Logo
The Media Guild logo consists of the Media Guild ‘M’ positioned in a circle. The font type used is a modified version of AG Book Rounded Bold.

We appreciate it if you inform us if you are planning on using the Media Guild logo in any publication.

Below you’ll find the logo in different formats (EPS, TIF and JPG) and an instruction manual for its use. All logos are saved as zip files.

Jobs
All Media Guild vacancies at a glance

As soon as a positions is filled, we remove it from the site. You are invited to visit this page regularly. Even if at the time there is no vacancy that fits you, we encourage you to send your application anyway.

Media Guild is also looking for interesting Guild members, both internal and external. For information about this topic click here.

We like to see the following characteristics in employees and members of the Media Guild:

  • enthousiastic
  • cooperative
  • socially involved
  • innovating

Media Gilde also offers some possibilities for internships. Would you like to address an interesting question at Media Guild, send an email to Edo and tell him about your ideas and your motivation.

Waag Society, a sister organisation of Media Guild, may also be looking for people. Check their website to see whether one of their vacancies matches your profile.

 


At this moment we have no jobs
New Master: HLB Schippers

 

News
This is the news section of MG

Enviu: vacancy Office Manager
29/05/2009Colleague Incubator Enviu is looking for an Office Manager / Management Assistant!

Program Media Parc Yearly Conference
29/05/2009Media Guild is partner of the conference

stARTup Inspiration
02/10/2008Seminar for creative start ups at Tuesday October 21 from 16:00 tot 19:00 PM.

Have you missed the Creative Tour?
02/10/2008Report of Picnics successful Creative Tour

Next level, afternoon of the incubator 17 juni
30/05/2008

Postmachina starts at Media Guild
01/02/2008new project in incubator

Data Pitching Training Announced
29/01/2008Participate!

Enlightening BrainFood meeting
18/01/2008

New Master: HLB Schippers
03/12/2007

Day of the Media Labs
26/09/2007Joint production with PICNIC'07

Amsterdam creative tour
26/09/2007boat trip with creative starters at PICNIC 2007

Guild lunch
06/09/2007Tasty and inspiring lunch meetings

Media Guild in co-oporation with Cisco at the Uitmarkt
25/08/2007

Oostelijk Havengebied's Urban Tales
24/08/2007Oostelijk Havengebied lauches new campaign

Website online
20/07/2007

new Business Manager
31/05/2007

Activities

The Media Guild organises and participates in local, national and international events such as guest lectures, seminars, performances and promotional events.

Below, you find an overview of past and future activtities in which Media Guild has been actively or indirectly involved.

PICNIC 2009
23/09/2009The date is confirmed and the program is coming together nicely. Soon more info about the Creative Boat Tour



Activities below took place in the past, click an activity for a report

Media Parc Conference
23/06/2009Conference about the changing media enviroment

Joint Venture
17/06/2009

Hybrid Tuktuk Project Race
18/05/2009Event of colleague incubator Enviu

Workshop Freelance Friday's
12/05/2009Me-Marketing with Eduard Vos

Vroaam!
07/05/2009Event for design professionals

Workshop Freelance Friday's
28/04/2009Me-Marketing with Eduard Vos

Workshop Freelance Friday's
27/04/2009What am I going to do with Hyves? with Bas van de Haterd

Lunch 2.0
24/04/2009Network lunch for young creative entrepreneurs

Workshop Freelance Friday's
21/04/2009Me-Marketing with Eduard Vos

Workshop Freelance Friday's
14/04/2009Me-Marketing with Eduard Vos

Workshop Freelance Friday's
31/03/2009Brainstorming and Creative Thinking with Marijke Krabbenbos

Make your own web movie
19/02/2009Make your own web movie in five meetings. In a group of 12 participants you learn all about the technique and theory to develop a professional video.

Incubator Exchange
30/01/2009After a successful first event themed around incubation, ABN AMRO incubator Dialogues and MediaGuild team up once again to bring (trans) national top-flight incubators and risk-investors closer together.

Week of the entrepreneur
17/11/200817 till 23 November

Round Table of Amsterdam
04/11/2008An event where entrepreneurs and investors meet each other

Guild lunch October 23
23/10/2008Special guest lawyer Job Hengeveld

stARTup Inspiration
21/10/2008Seminar for creative start ups at Tuesday October 21 from 16:00 tot 19:00 PM.

SpinAwards Inspiration Days
19/03/2008inspiration in interactive communication

LabCultuur
18/03/2008Medialab avond in VR Lab Enschede

Creative Northants Incubator Exchange
03/03/2008creative international exchange

GuildLunch February 28
28/02/2008

GuildLunch February 21
21/02/2008

Aesthesis Create
19/02/2008informative meeting

GuildLunch February 14
14/02/2008

GuildLunch February 7
07/02/2008

MasterMeeting
31/01/2008Internal Guild members, Masters & Partners Meet

GuildLunch January 31
31/01/2008

BeamLab January
30/01/2008visual encouters at De Zwijger

GuildLunch January 24
24/01/2008

BrainFood with HLB-Schippers
17/01/2008it all makes sense now!

Seminar: High-tech Fashion
00/01/2008Media Guild Seminar

Incubator Exchange Meeting
19/12/2007MediaGuild & Creative Northants organize exchange

Seminar: Software 4 the city
23/11/2007Media Guild Seminar Urban Space

Melt meets MediaGuild
20/11/2007Partnerships on a European level

BrainFood 4 Capital
16/11/2007Lunch with the Maxwell Group

MIT MediaLabs
16/11/2007MIT MediaLabs visit MediaGuild

Fruitful I2I meeting
13/11/2007Incubators discuss exchanges

Cisco CUD Opening
12/11/2007

Early Stage Venturing Seminar
07/11/2007if you can't share, you will never multiply

European Digital Think Tank
30/10/2007Win-win models to collaborate

New Venture, new pitching
30/10/2007Pitching clinic for New Venture coaches

BrainFood 4 media/ict creatives
19/10/2007Brunch with Ed Burton (Soda)

BrainFood with Eboman / Smadsteck
11/10/2007

Creative Tour 2007
25/09/2007Creative Tour at Pakhuis de Zwijger, an impression

Day of the Media Labs
25/09/20072 day Joint production with PICNIC'07

PICNIC'07
23/09/2007Uncork your brain at PICNIC’07

Uitmarkt
24/08/2007Opening cultural season

Table of 50
27/06/2007Conservations during the meal

Eurodigimeet
08/06/2007European digital coorporation

Vers Geperst
29/05/2007242 seconds of fame

ICT Innovationcongres
22/05/200790 minutes workshop

Cisco e-leaders conference
26/04/2007date: April 26, 2007 location: Pakhuis de Zwijger

MIPTV Milia
16/04/2007Cannes

Brakkegrond
04/04/2007date: 4 April 2007 location: Pakhuis de Zwijger, Amsterdam

Dig-e-vent
21/03/2007date: 20 en 21 March, 2007 location: Anhem, HAN

Innovation Week
25/10/2006

Innvation Day
27/09/2006Be inspired during PICNIC'07

Innovation Lab Broadband / HD
13/07/2006July 13th 2006, Hilversum

Calendar
All activities at a glance.

For an overview of upcoming events and activities, please go to activities

For an overview of past activities, download the pfd document below.

Do you miss anything? Let us know!

new Business Manager

Location: Pakhuis de Zwijger | 6th floor

As for May 31st Dennis Prins has left Media Guild and returned to his former job at M&I Partners. Dennis was Media Guild's Business Manager. On June 1st Edo Broeksma started as Dennis' successor.

We wish both Dennis and Edo good luck with their new jobs.

PICNIC'07
Uncork your brain at PICNIC’07

It’s PICNIC time again. Time to feel inspired. Time to make connections. And time to play with everything that's out there. PICNIC '07 takes you outside the average, feeds you fresh innovations and lets your creative mind off the leash.

PICNIC is a seductive, exciting, intangible, unpredictable, cosmopolitan and cheerful annual event for and by the creative industry. PICNIC'07 is the year’s leading European event devoted to creativity and innovation.

Amsterdam’s Westergasfabriek hosts PICNIC’07 from 22 to 29 September 2007.

For more information visit the PICNIC website http://www.picnicnetwork.org/

People
To reach people at the Media Guild please use their first name[at]mediaguild.com

Auke Ferwerda
Screening & scouting manager

Cat Priem
office

Christine van den Horn
Incubator coordinator

Edo Broeksma
Business manager

Miek ten Brummelhuis
Office

Wietske Huisman
Communications specialist

Website online

Date: August 18th
Location: www


Yes, here we are in Englisch as well!

Day of the Media Labs
Joint production with PICNIC'07

In collaboration with PICNIC, the Media Guild orginises a Partner Event that brings together renowned international Media Labs and similar Media Institutions to discuss the relation of their work to highly relevant and topical issues around such areas as Media Innovation, Research, Social and Cultural Application, and Regional Development. In addition, the Media Labs will have the opportunity to present their work to the PICNIC public.

Our intention is to make such a meeting a regular event, providing a unique opportunity for top international Media Institutes to come together and establish their agenda in Amsterdam during PICNIC. This will also give related conference speakers the chance to combine their conference program with the Media Labs workshop.

As a result of its exclusive character, the number of invited participants is limted to ca. 12, including those attendees who have already been invited as speakers.

For more information, please visit the PICNIC'07 website.

Edo Broeksma
Business manager

After more than 15 years of working at the same ICT company, it was about
time to change jobs. But first Edo took a nine month sabbatical, during which he travelled around the globe and got his yaya's out.

Now he's back at the workfloor as Business Manager of Media Guild. Being only responsible for money, people and contracts doesn't stop him having an opinion about other parts of the business.

contact: edo@mediaguild.com or +31 (0)20 - 788 44 00

Christine van den Horn
Incubator coordinator

As the incubator coordinator of Media Guild, Christine van den Horn is responsible for the programme presented to creative starters and the public.

Starting point for the composition of the public programme are values such as unorthodox, surprising, innovative, trend setting, cross-disciplinary, explorative, creative, social and cultural.
In close cooperation with various of diverse organisations Christine compiles a seminar programme that provides insights into topical questions concerning ICT and new media from a wide range of perspectives.

Christine studied (among other things) Autonomous Arts and Arts and Media Technology at Utrecht School of the Arts and she obtained a European Masters of Media Arts. Prior to her work at Media Guild, Christine worked as a programmer and project manager new media at Cinekid.

contact: christine[@]mediaguild.com of +31(0)20-7884400

Miek ten Brummelhuis
Office

Miek ten Brummelhuis (1984) started working at Media Guild in august 2008. She’s in control of the Media Guild’s front office and a variety of other tasks. One of them is designing flyers and 2d animations.

Miek studied Image & Media Technology at the Art School of Utrecht. Right after her exams she started working at Media Guild. Over here she can combine her design qualities with her work as office manager.

contact: office@mediaguild.com of +31 (0)20 - 788 44 00

Incubator Exchange
After a successful first event themed around incubation, ABN AMRO incubator Dialogues and MediaGuild team up once again to bring (trans) national top-flight incubators and risk-investors closer together.

Date: 30 January
Location:Pakhuis de Zwijger

Media Guild opens its doors on the morning of January 30, 2009, welcoming a myriad of incubation initiatives from the realms of science, business and government in its midst. The Incubator Exchange is an invites only event.

Application form External
apply as external guild member
Uitmarkt
Opening cultural season
Innovation Lab Broadband / HD
July 13th 2006, Hilversum

ICTRegie (Netherlands ICT Research and Innovation Authority) and the Media Guild will
launch the first ‘Broadband/HD’ Innovation Lab, to be held in the Netherlands. The event
will be held in Studio 22 on the Mediapark in Hilversum on July 13th from 2 pm until 5 pm.

The Innovation Labs are aimed at media companies, research communities and knowledge
institutes with proven ability to innovate in their respective fields. Based on a model
developed by the BBC in the UK, the Labs will identify high potential research and
development opportunities in the commercial, cultural or social sectors and foster creative
development of projects which explore them. The Lab process enables rapid progression
from innovative concept to tested prototype in a short and intensive period of cross-
disciplinary collaboration.

The Lab, in the winter of 2006, will focus on cross platform projects which ensure optimum
use of the Dutch broadband infrastructure. Effective use of HD is a particular focus.
ICTRegie is working with the Media Guild to identify commissioners and sponsors who will
provide resources for the development of selected projects after the Lab.

The Innovation Lab process and application procedure will be explained at the launch event
on July 13th. Guest experts will speak about the Broadband/HD application area and
present innovative work in this area. Speakers will include Frank Boyd, who develops and
organises innovations labs for the BBC. On the next page you will find the provisional
program. Final details will be published on the website.

The launch and briefing event is aimed at potential participants in the Innovation Lab from
media companies, research and knowledge institutes, or representatives of these
organisations. In addition, sponsors, commissioners and government representatives will
attend the event.

Vers Geperst
242 seconds of fame

Vers Geperst is an informal gathering that offers young creatives a chance to present their finest work and inspire the audience. The Dutch term ´Vers Geperst´ roughly translates as fresh juiced. But it also stands for a creative event with a strict presentation format, in which participants have only six minutes each to present their ideas to the audience. So no long-winded, boring speeches, but a series of quick and sharp presentations. This Vers Geperst Night, which will take place in club 11 in Amsterdam (http://www.ilove11.nl), focuses on the youngest generation of creative designers. Young creative professionals as well as graduation students are invited to present their work. After the presentations, there will be plenty of time to mingle with the audience, which will also include a few scouts from creative companies and cultural institutions.

Date & Location: 29th of May, 11. Amsterdam
Time: Doors open at 7:30 PM (19:30). Event starts at 8:00 PM (20:00)
DJ: My Little Soundsystem

 

Eurodigimeet
European digital coorporation
Table of 50
Conservations during the meal
ICT Innovationcongres
90 minutes workshop
Wietske Huisman
Communications specialist
Wietske Huisman (1981) is Media Guilds communications specialist since September 2008. Her main activities are external communications, PR and event management.

Previously Wietske worked at the communications team of the Municipality of Utrecht. At Media Guild she feels more at home, due to the innovative technology topics. Sometimes what you want to explain is complicated, or very much technically oriented. In such cases, Wietske enjoys finding a way to ensure the communication is still crystal clear.
Cisco e-leaders conference
date: April 26, 2007 location: Pakhuis de Zwijger

Last April, Cisco held its Local Goverments e-leaders conference at Pakhuis de Zwijger.

During the day there were various speakers, an interactive workshop and participants were offered a guided tour of Pakhuis de Zwijger. Themes addressed included:

  • Opening of Local Government e-Leaders Forum / Cisco and Mayor Cohen of Amsterdam
  • New Media Cluster for Economic Development / M. Asscher, Amsterdam
  • Innovation for the Elderly / Kees Rovers, Nuenen
  • Social Innovation / Marleen Stikker, Waag society
  • Innovative Use of Video for Justice and Healthcare / Allan Paterson, Isle of Man
  • The Clinton Global Initiative / Nicola Villa, Cisco
  • Interactive Workshop: Innovation and sustainable economic development

 

 

MIPTV Milia
Cannes
Dig-e-vent
date: 20 en 21 March, 2007 location: Anhem, HAN

ICT is for everybody! The Informatics Communications Academy of the Hogeschool van Arnhem and Nijmegen proved this with dig-e-vent. For two days Arnhem was the centre of the newest developments in ICT, digital communications and new media. Media Guild organised an Innovation Workshop at dig-e-vent, in cooperation with V2, Institute for the Unstable Media.

Innovation Workshops are designed to develop new and innovative ideas into a proto type. In an Innovation Workshop participants intensively work toghether for a short time period in which they elaborate an idea into a proto type. The result: the idea can be presented to interested producers!

Especially for dig-e-vent, Media Guild developed a shorter Innovation Workshop on 'wearables'. Explorative discussions, future scenarios and socratic discussion were the brain storm techniques used. And of course fashion city Arnhem was a fruitful source for inspiration!

Brakkegrond
date: 4 April 2007 location: Pakhuis de Zwijger, Amsterdam

Digitaal Platform, of the supporting points IAK and IBK, and Vlaams Cultuurhuis De Brakke Grond together organised a working visit to Amsterdam based institutions in the fields of art, culture and technology that build bridges between science & innovation, the cultural industry, education and society.

This working visit was organised in light of the festival of Flamish media art ‘Victorian Circus’, which took place at De Brakke Grond in Amsterdam (April 4-7). Presenting organisations included: V2_, De Balie, FabChannel, Steim, Submarine, Montevideo en Mediamatic.

Innovation Week
Van 20 t/m 24 november 2006 organiseert Media Guild in opdracht van ICTRegie de
eerste Innovation Lab workshop in Nederland. Professionals uit de ICT research,
mediabedrijven en kennisinstellingen schreven zich in met een innovatief media
initiatief. Zeven geselecteerde teams zullen in de Innovation Week onder begeleiding
van experts uit binnen- en buitenland een intensief traject doorlopen waarin
creativiteit en innovatie centraal staan.

De voorstellen van de zeven teams bestrijken een breed spectrum van gaming in
relatie tot lifestyle of gezondheid, een 3D verhalenwereld naast een 3D virtual reality
chat omgeving tot doe-het-zelf TV voor kinderen. Alle teams maken gebruik van
nieuwe technieken als breedband, HDTV of draadloos internet. Onder de
deelnemers bevinden zich creatieven uit mediabedrijven en onderzoekers van IBM,
Philips en Telematica Instituut.

Aan het einde van de week zullen de teams hun prototype presenteren voor een
deskundige jury. De jury beoordeelt de verschillende teams en bepaalt welk team
vrijdagmiddag 24 november € 10.000,- of een ontwikkelplek in het Media Guild
bemachtigt.

Hierbij nodigt Media Guild u uit om aanwezig te zijn bij de finale op vrijdagmiddag
24 november van 13.00 – 17.00 uur in Pakhuis de Zwijger. Vanaf 12:30 heten wij u
welkom met koffie en een koekje. Hieronder het volledige programma en bijgevoegd
de routebeschrijving naar Het Pakhuis, Piet Heinkade 179, 1019 HC Amsterdam.
Innvation Day
Be inspired during PICNIC'07

Media, Arts, Humanities, Technology and Innovation Labs: The names, locations and
focus areas may differ but they all have one essential goal: to inspire, promote, develop,
and apply innovative ideas and concepts within a dynamic and complex new media and
ICT environment. Do the programs of these institutes have a particular format and
methodology which they consider optimum for the innovative process? If so, how do these
methodologies differ? Is the approach bound by the cultural or geographical setting? Is
the approach rigorous or relaxed, scientific or artistic, traditional or radically new?

This panel discussion examines the methodologies applied by internationally renowned
media innovation “Labs”, and asks the question: Is a common methodology discernible,
or does each culture demand a separate approach? If the application of a core common
methodology is feasible, how can media innovation institutes run effective joint programs
and workshops, leveraging a common approach together with different cultural
perspectives?

The workshop event will be an opportunity to network with peers and potential
collaborators in small teams around selected focus areas like health and documentary. A
single company or organisation may not possess all the expertise and experience to
develop and produce an appropriate project: it is one of the goals of the Innovation Labs
to build a framework for new collaborations. The event will also explore the Lab themes in
greater depth in structured brainstorm sessions and and conversations about possible
projects and proposals.

Spreakers:

  • Susan Kennard (Director, Banff New Media Institute, Canada)
  • Candace Johnson (President, Johnson Paradigm Adventures, international
  • telecommunications expert and entrepreneur, Luxembourg)
  • Patrick Svensson (Director, Humlab, Umea, Sweden)
  • Jonas Berggren (Chalmers School of Entrepreneurship, Gothenburg, Sweden)
  • Simon Jones (Director, Human Computer Studies Lab, University of Amsterdam,
  • The Netherlands)
  • Frank Boyd (Unexpected Media/BBC, London, UK)
  • Andrew Bullen (Director, Media Guild, Amsterdam, Netherlands)

 

Media Guild in co-oporation with Cisco at the Uitmarkt
Amsterdam creative tour
boat trip with creative starters at PICNIC 2007

Date: 26th September
Location: Amsterdam canals | Waag Society | Pakhuis de Zwijger

Together Syntens, Kenniskring and Media Guild organise a creative tour with creative starters.

International PICNIC visitors will have the opportunity to meet creative starters in the field of new media and ICT. During a boattrip there will be stops at the Waag and Pakhuis de Zwijger. During these visits starters can present their work and participants get the possibility to network and meet with new media talent and established Dutch media business and organizational professionals. Participants will also be invited for Cathy Brickwood’s “Crossing over expert” event from Vitual Platform.

This tour will provide you with a lively impression of Amsterdam as an international cross media hub, while at the same time introducing creative companies on-location.

Syntens is a foundation that promotes innovation among small and medium sized companies. Kenniskring Amsterdam is a network of companies and organisations active in the knowledge industry.

Amsterdam Partner (partly) sponors this boat trip. The goal of Amsterdam Partners is to promote and improve the image of Amsterdam and the surrounding region among relevant target groups in the Netherlands and abroad. The improvement and raising of Amsterdam's profile is guided by a single concept for the city's national and international positioning: Amsterdam is distinctive for its combination of creativity, innovation and commercial spirit.

Guild lunch
Tasty and inspiring lunch meetings

Date: every Thursday from 12.30 - 13.30
Location: Pakhuis de Zwijger | 5th floor

The weekly Guild Lunches will start again on September 6th. These tasty and inspiring luch meetings are held in the Guild Room on the 5th floor of Pakhuis de Zwijger. The Guild Lunches provide an ideal opportunity to exchange ideas, discuss and/or advise eachother about issues in our projects.

Are you interested to join us at a Guild Lunch meeting? Send us an e-mail stating your name and our expertise. We'll get in touch with you. Your expertise is more than welcome!

Oostelijk Havengebied's Urban Tales
Oostelijk Havengebied lauches new campaign
Pakhuis companies
Who else is working in the building?

Amsterdam Art Fund
The Amsterdam Art Fund invests in the development, innovation and intensification of the arts in Amsterdam. The Fund offers financial support to incidental art projects of individual artists and organisations. In addition, the Fund participates, together with various partners, in programs to concentrate and stimulate activities. The Amsterdam Art Fund is financed by the City of Amsterdam. The Fund resides at the third floor of Pakhuis de Zwijger.
www.amsterdamsfondsvoordekunst.nl

Cultuurfabriek
Cultuurfabriek invents, produces and communicates change events, conferences, campaign, festivals and cultural productions. It does so on behalf of businesses and organisations as well as acting on its own. All events organised by Cultuurfabriek relate to change and ‘meeting and exchange’ are central themes: getting introduced to new and inspiring notions, surprising images, different lifestyles and extraordinary people. Cultuurfabriek is responsible for the exploitation of the meeting rooms and catering establishments in Pakhuis de Zwijger. The offices of Cultuurfabriek are at the 6th floor of De Zwijger.
www.cultuurfabriek.nl

Cultuurfabriek is associated with: De Zwijger Zalen bv, De Zwijger Horeca bv en Stichting Cultuurlab


Salto Omroep Amsterdam
The Amsterdam Broadcasting Organisation is a public broadcasting corporation open to all Amsterdam residents. Its aim is to reflect what is happening in the city and to be a forum for all its residents: approachable, and as diverse as Amsterdam itself.

At the moment Salto operates six radio channels and three TV channels. Salto broadcasts about 5,500 hours of television and 35,000 hours of radio on a yearly basis. Their most famous channel is AT5 with news and current affairs. The channel AT1 offers city information, education, politics and neighbourhood news, culture and societal affairs. AT2 focuses predominantly on ethnic and cultural target groups, adolescents, experimental art and religion.

The Salto offices, technical units and radio studios are at the 4th floor of Pakhuis de Zwijger. The new TV studio is located one floor up. Moreover, all over the building program items can be made, transferred to cable, broadcasted via ether and/or streamed on the internet.
http://www.amsterdambroadcasting.org/

Waag Society
Waag Society develops applications that increase people’s expression and social interactions. The scope of Waag Society’s activities includes education, care, culture and the public domain. The interaction between technology and culture is the motivating force for all of Waag Society’s activities. Waag Society is the sister organisation of Media Guild.
www.waag.org


De Zwijger Café/Restaurant
At ground level of Pakhuis de Zwijger resides a bar/restaurant. During the week the café/restaurant on the ground floor is open from 8.30 am (with good coffee and a simple breakfast) till 12 pm. Saturdays the café/restaurant opens at 11am and it is closed on Sundays.

For lunch sandwiches, rolls and soup are on offer and at night there are daily specials, as well as a selected choice of other dishes.
www.dezwijger.nl

WiFi hotspot
In the café/restaurant, you have a free WiFi hotspot at your disposal. Most modern laptop computers are able to let you surf one of the fastest network connections in the city right away. Thanks to the demanding organisations in the building, the restaurant is connected to the same fast glass fibre network.

Disclaimer
the fine print
copyright
This website is property of Media Guild. All (copy)rights are reserved. You can only use (parts) of the texts on this website if Media Guild has explicitly granted you permission for it. If you use any of the texts you are obliged to mention its source and copyright (Media Guild, Amsterdam)

liability
Even though Media Guild puts in much effort to ensure the quality of the website, it can happen that the information shown is incomplete or wrong at a certain moment. Therefore, you can’t derive any rights from the information on this website.

Media Guild is free to change the information on this website any moment, without further notice.

Media Guild does not take responsibility for the content of websites to which the Media Guild website links, or that link to the Media Guild website.

privacy
Off course, all principles that have been put down in the Dutch Law protection personal data (Wet bescherming persoonsgegevens) apply to the data you provide to us via the internet.

Media Guild monitors general use statistics of the website, such as most visited pages. We do this to improve the structure of the website for you, to provide more focused information and to improve our services.

To be clear: we do not monitor any personal use statistics, just general ones. We never collect any of your personal data, unless you explicitly tell us to, for example when making a reservation for an event or when subscribing to our newsletter.

Our website contains links to other websites that don’t belong to Media Guild. We can’t take any responsibility for the way these third parties treat your personal data.
Creative Tour 2007
Creative Tour at Pakhuis de Zwijger, an impression

Amsterdam’s most Creative Starters flex their muscles as PICNIC '07 comes to town

Fifty participants from PICNIC’s Cross-Media Conference began a week of international media innovation by first getting a taste of what twenty of Holland’s most creative start-ups have to offer.

Creativity on Tour

The Amsterdam Creative Tour was an informal evening program on September 25th aimed at creating an occasion for inventive entrepreneurs, creatives, potential investors and policy makers to meet. The event was organised by Syntens, Media Guild and Kenniskring and involved an entrepreneurs market, which was held in the historic Pakhuis de Zwijger building – home to the Media Guild.

Spread over two floors of the newly renovated de Zwijger warehouse, twenty creative companies assembled in preparation for the arrival of PICNIC attendees by boat from the Westergasfabriek. Most of the young companies are a part of the Media Guild’s program, are Media Guild or Syntens network friends or belong to the Dutch creative network. Both the creative companies and the guests were clearly in the mood for casual and informal mingling – a chance to share ideas rather than an evening of old-school pitch work.

Enter the Entrepreneurs
Annet De Graaf is the founder of Wizzi, a company that has developed an in-game application that acts as a stage for showing and scouting talent within the virtual environment. De Graaf herself was ‘scouted’ during an Innovation Week run by the BBC and as a result scored a yearlong place in the Media Guild’s Incubator Program. Tonight’s Creative Tour is a part of this program, and offers a link between creative development and the building of networks – essential for start-ups hoping to engage the interest of investors. However, de Graaf’s expectations of the evening were focused not on meeting potential investors, rather collaborators and peers who are interested in using game mechanics to create valuable community spaces for players and companies alike.

Collaboration was also a top priority for Media Guild graduates ‘Made By Sofa’. Dirk Stoop spent the evening demonstrating the design of ‘Checkout’, a more user-friendly point of sale application. He said he was less interested in investors and was here instead to meet people who shared, “an interest in good interface design”, adding that “time and people were his biggest shortages.”

Other participants such as Mathijs Den Bergh from Urban Alliance were interested in the unique opportunity for marketing to an international crowd that PICNIC affords with its flood of media professionals to the city. At the end of the evening he mentioned that they had caught the eye of a Finish company who were interested in their expertise for a possible project in Helsinki. Similarly, Marcel van der Drift and Arnoud van den Heuvel from Bareel/Everybody here – an inventive social software outfit had realised their goals of meeting with and engaging the interest of potential clients and are now in the next stage of getting to know the needs of these possible investors.

“A Place for Sparks”
As for the participants, the inspiring evening set the tone for one of the many casual networking opportunities, set against the back-drop of serious creativity, that the PICNIC conference has become renowned for. Patrick Svensson from Sweden’s Umea University described the Creative Tour as, “a place for sparks” and “a finding-out phase” where possibilities for future collaboration could be initiated.

Many of the participating creative companies were enthusiastic about the experience and the level of interest shown by PICNIC attendees. This enthusiasm was testimony to the high level of creativity to be found amongst The Netherland’s emerging creative network. The informal atmosphere of the Creative Tour created an ideal situation for strengthening these networks and for kicking off an exciting week of cross-media creativity.

Coverage
Adformatie magazine made a (Dutch spoken) video report of the Creative Tour, which you can view here. At the side of this page, some extensive (18 min) footage of the starters market at MediaGuild, Pakhuis de Zwijger. Below, you'll find the program booklet featuring the particpating projects and guests.

Date: September 25 2007, 18.00-22.30
Participants: 70 (invitation only)

Day of the Media Labs
2 day Joint production with PICNIC'07

In collaboration with PICNIC, Media Guild organised ‘The day of the Media Labs’ on September 25th and 26th.

Intensive collaboration
The first part of this event on Tuesday morning, brought together over 20 representatives of various internationally known MediaLabs and institutes. Together they entered an intensive and motivated working session, moderated by philosopher Humberto Schwaab.

Shared values
Together, the participants determined which values were shared by their institutes, now and in the future. At the end of this demanding session it was clear that those values were:

  • People-shaped/-based
  • Social relevance
  • Fluidity, openness, interdisciplinary
  • Enthusiasm, passion
  • Flow/creativity
  • Critical

The PowerPoint presentation that can be downloaded below summarizes the most important outcomes of the afternoon session. These outcomes, and especially the broad support that the participants from the various institutes expressed for them, are promising and provide a fertile soil for closer cooperation in the future.

Future opportunities
The closed session truly inspired participants to explore the possibilities for further cooperation. Andrew Bullen, director of the Media Guild, indicated that he’ll soon present a proposal for this. Also, he said that Media Guild will work hard to provide a way to facilitate the exchange of ideas and plans among the Labs in the future.

Creative Tour intermezzo
At night, Media Guild and Syntens offered the international MediaLab guests the opportunity to meet some of the most innovative young entrepreneurs
Amsterdam has to offer. An impression of this ultimate network opportunity for creative businesses can be found here on our website.

Public presentations
On Wednesday morning, the gathered public of PICNIC attendees could finally see with their own eyes what the various MediaLabs had to offer. After a short presentation of the most important outcomes of the previous days by Andrew Bullen, it was the other MediaLabs turn.

The inspiring program provided presentation by the different participants from, among other countries, the United States, Scandinavia and the United Kingdom. The participants lively talks provided the PICNIC public with more insights into the newest developments and directions renown MediaLabs are heading into.

The work presented by the MediaLabs surprised the public by its innovative, progressive, rigorous and sometimes even funny ICT and media solutions for social problems and applications.

See for yourself
If you like, you can download all presentations below. Also, we would like to recommend you to take a look at the inspired blog entry Humlab's Patrik Svensson wrote on The Day of the Medialabs. Of check out Esa Blomberg's lively report on the Forum Virium blog.

date: 25/26 september 2007
location: PICNIC, Westergasfabriekterrein

Auke Ferwerda
Screening & scouting manager

As of October 2007, it is Auke's main responsibility to actively coordinate the scouting and recruitment process of innovative and ambitious guild members. Together with the guild's other team members, he is also involved in the acquisition of new partners that further increase the attractiveness of the guild's offerings to some of Holland's most innovative new startups.

Having worked as a financial consultant, Twinning entrepreneur and co-owner of an international portal about electronic music, the Mediaguild's unique premise of (societal) innovation and entrepreneurship quickly grasped Auke's attention.

contact: auke@mediaguild.com or +31 (0)20 - 788 44 00

 

BrainFood 4 media/ict creatives
Brunch with Ed Burton (Soda)

Date: Friday 19 October, 10.00-12.00
Location: Pakhuis de Zwijger
Cost: 10 euros

Media/ict professionals are invited to attend Brain-Food, a brunch with Ed Burton (Soda) as its special guest. Host(s) are Media Guild’s Frank Alsema and Christine van den Horn.

 

dynamic interaction
Ed Burton is Soda’s Research and Development Director and is always seeking new ideas for new technologies. He also loves to play and is the original culprit behind sodaconstructor, the BAFTA award winning java toy that exemplifies his peculiar passion for dynamic interaction facilitating creative play and emergent behavior.

 

ai & childrens' drawing
Ed’s current research interests are reflected in his ongoing doctoral thesis applying artificial intelligence as a framework to represent and investigate the way young children learn to draw. http://soda.co.uk/team/profile/ed

 

interact & eat
During the brunch Ed will talk about the most actual soda projects and the Soda design philosophy. In addition there’s opportunity to ask questions and the possibility to focus on related media/ict content.

 

Cinekid & Media Guild
The Brain-Food brunch is collaboration between Cinekid and Media Guild. In addition to the lunch you are invited to attend the Cinekid new media seminar.

 

Get invited
Due to limited space, this in an invitation only event (max 20 guests). If you'd like to be invited, please send us an email, no later than Friday 12 October.

 

Seminar: Software 4 the city
Media Guild Seminar Urban Space

Due to illness and unforseen absence of essential speakers, we unfortunately have to cancel the Interactive Cities seminar on November 23.

However, postponement doesn't mean cancellation: we will put this seminar on the agenda again in 2008.

Please visit the Activities overview to see what is going on at MediaGuild.

-----------------------------

date: 23 November 2007
time: 10.00 - 12.30 uur
location: Pakhuis de Zwijger, small theater
tickets: 25 euro (25% discount for friends of Mediaguild/ free for guild members, masters and partners* and for students.

Interactive cities: software 4 the city
This seminar focusses on the use of communications technology to influence and shape urban spaces. A variety of projects will present their works and views from a multi disciplinary perspective and there is ample opportunity for the public to join the discussion.

The projects in question seek to engage users in the development proces of public space, or focus on strengthening social cohesion.

 

 

Presenting projects

reserve a place
Please send us an email no later than November 22, with subject "software for the city", stating: your name, contact details, organisation and (if so) details of others you'd like to bring along.

Seminar: High-tech Fashion
Media Guild Seminar

Date: winter 2008
Time: 1.30 -5.00 pm
Location: Pakhuis de Zwijger, small theatre

The 'state of the art', possibilities and implications of high-tech fashion. Speakers include cultural philosophers, fashion designers, hardware software and new materials developers.

Exact date, program and speakers to be annouced.

Data Pitching Training Announced
Participate!

Today, Media Guild announced the dates for the 2008 Pitching trainings for individuals and teams.

Professinal Pitching
The Media Guild approaches pitching training in a thorough and methodological way. Experienced professionals help you prepare to present your innovative idea convincingly to decision-makers and/or investors.

Our Pitching training is intensive and hands-on: its main aim is to enable you to communicate your idea in a professional way, thus increasing your pitch's chances for success.

Want to know more?
The dates and additional info on this hands-on Media Guild training program is available here.

 

BrainFood with Eboman / Smadsteck

Date:
Location:

Postmachina
postmachina design experiences
Postmachina is a multi disciplinary design studio, funded by Paul Geurts, Arjen Sondag and Renato Valdés Olmos.

Ground-breaking
Postmachina believes in innovative, beautiful, integrated products that cross boarders of physical and virtual worlds. By combining various design disciplines and electronics production, they developed Project E, which they will be working on at the Media Guild.

project E
Project E is a new brand concept that translates online social networks and communications to the physical world by using sexy equipment, which can communicate wirelessly.

With this equipment, the communication takes its course via natural gestures instead of complex user interfaces.

Postmachina at Media Guild
The coming year at Media Guild, Postmachina will develop Project E and other projects into consumer products. Postmachina’s filosophy is to combine design, intelligence and ethics to produce advanced technology adaptive to the user.
Cat Priem
office

Cat Priem takes care of the office of Media Guild together with Miek ten Brummelhuis. Cat works at Media Guild since 15 Oktober 2007.

Office manager is not Cat's only job. She's also a freelance jewelery designer. An inspiring combination. Cat went to the goldsmith academy in Schoonhoven and Amsterdam.

contact: office@mediaguild.com of +31 (0)20 - 788 44 00 

BrainFood 4 Capital
Lunch with the Maxwell Group

Date: 15 November, 12.30-14.30
Location: Pakhuis de Zwijger (reservation only)
Reserve: Please send an email stating your name and contact details before November 15

risk capital, what & how?
Maxwell Group advises entrepreneurs who are looking for risk capital.

At the BrainFood 4 Capital lunch, the Maxwell Group informs you on the fenomenon of 'risk capital'. What is it? Where to find your investor? And what can you expect from an investor, besides money? These are the questions the Maxwell Group will answer during this lunch meeting.

enrich your knowledge and network
Are you a starting, young entrepreneur looking for a start capital? Then Media Guild offers you an excellent opportunity to meet the Maxwell Group and get more insight in the possibilities and impossibilities of risk capital.

You are more than welcom to join this BrainFood 4 Capital meeting. Enjoy lunch together with other starting innovative entrepreneurs and meet the Media Guild and Maxwell Group.

reservation & costs
This lunch is sponsored by the Maxwell Group. There are no costs for participants.

The number of places is limited, so please reserve your place. If you cannot come eventually, please inform us as soon as possible so that we can give your place to someone else.

GuildLunch January 31

Date: each Thursday
Location: Gilde Room, Pakhuis de zwijger
Participation: invitation only


A weekly phenomenon: the Guild Lunch

Guild members meet, exchange ideas, share information and keep each other posted on the progress of their projects while sharing a wholesome lunch. GuildLunches are a garantueed opportunity to get inspired and a fruitful basis for innovative entrepreneurship.

On participants’ request expert guests frequently join the Guild Lunches.

GuildLunch February 7

Date: each Thursday
Location:Gilde Room, Pakhuis de zwijger
Participation: invitation only

A weekly phenomenon: the Guild Lunch

Guild members meet, exchange ideas, share information and keep each other posted on the progress of their projects while sharing a wholesome lunch. GuildLunches are a garantueed opportunity to get inspired and a fruitful basis for innovative entrepreneurship.

On participants’ request expert guests frequently join the Guild Lunches.

GuildLunch February 14

Date: each Thursday
Location:Gilde Room, Pakhuis de zwijger
Participation: invitation only

A weekly phenomenon: the Guild Lunch

Guild members meet, exchange ideas, share information and keep each other posted on the progress of their projects while sharing a wholesome lunch. GuildLunches are a garantueed opportunity to get inspired and a fruitful basis for innovative entrepreneurship.

On participants’ request expert guests frequently join the Guild Lunches.

GuildLunch February 28

Date: each Thursday
Location:Gilde Room, Pakhuis de zwijger
Participation: invitation only

A weekly phenomenon: the Guild Lunch

Guild members meet, exchange ideas, share information and keep each other posted on the progress of their projects while sharing a wholesome lunch. GuildLunches are a garantueed opportunity to get inspired and a fruitful basis for innovative entrepreneurship.

On participants’ request expert guests frequently join the Guild Lunches.

GuildLunch February 21

Date: each Thursday
Location:Gilde Room, Pakhuis de zwijger
Participation: invitation only

A weekly phenomenon: the Guild Lunch

Guild members meet, exchange ideas, share information and keep each other posted on the progress of their projects while sharing a wholesome lunch. GuildLunches are a garantueed opportunity to get inspired and a fruitful basis for innovative entrepreneurship.

On participants’ request expert guests frequently join the Guild Lunches.

European Digital Think Tank
Win-win models to collaborate

Date: 30-31 October 2007
Location: Chalon, France

trans-european partnership
The Europan digital content network is a trans-European network of organisations aiming to develop the international business skills of digital content sector SME’s. MediaGuild participates in this network being established.

share, create & build
The network's think tank aims to set out a solid basis to create a European partnership, which will share knowledge create training opportunities and build real working models for the represented regions. Irina Blomquist, the program director for the Centre of Expertise for Digital Content, Culminatum Ltd in Finland is the instigator of the initiative. The first meeting of the network took place in Helsinki.

 

elaborate on the basis
In October 2007, the participating organisations met up for a seond meeting in Chalon, France. This occasion proved an excellent opportunity to strenghten and expand collaboration among European MediaLabs and innovation experts.

As Andrew Bullen, director of the MediaGuild, puts it: "The first two meetings of the European Digital Content network set out a solid ground for the principles of collaboration and the format of the organisation. This is an extremely positive and inspiring network!"

official launch
MediaGuild is looking forward to be part of this network and will certainly contribute with great interest to the next meeting, which will be held in York in april 2008. It is expected that the official launch of the organisation will take place during this third network meeting.

Early Stage Venturing Seminar
if you can't share, you will never multiply

Date: november 7th, 2007
Location: Eindhoven, the Netherlands

If you can't share, you will never multiply is one of the practical, but basic outcomes of the Industry consulting seminar Philips organised last November. The seminar, focussed on the do's and don'ts of partnering in early stage venturing, brought together a colorful mix of experts from the field of innovation and new entrepreneurship. Andrew Bullen, director of the Media Guild was one of the participants.

speakers
The  seminar was kicked of by Roelof Bijlsma, who shared his experience setting up several IT-businesses. Tom Paffen provided some useful insights from a venture capitalist point of view. The case of handheld diagnostics was presented by Ad Leenaars from Philip Healtcare incubator, who is currently involved in a commercial partnership. 

sharp statements
During the break out sessions all participants share dthheir views and eexperiences on several statements around this subject. In this way the Industry consulting team could extract the crucial aspects around partnershiop in the fragile early days of a venture.

During these sessions participants joined a discussion a number of sharp statements. Each statement was posed in a way that in the discussion critial issues of the theme were made explicit. In small mixed groups, choices had to be made and boundary conditions formulated. Once back in the plenary setting the facilitating consutants wrapped up and shared the outcomes. 

outcomes break-out sessions

Statement: Build a partnership in the earliest stage of venturing
Shared outcomes:

  • A partnership should be opportunity driven
  • Arrange and clarify IP-issues
  • Timing is crucial and depends on the type of partnership (financial, knowledge, market, technology), the type of idea/phase/maturity, the market sector and the business model.

Statement: Partnering, you ar in it for life!
Shared outcome:

  • Yes, I do. In good and in basd times.Like in a real marriage, but always under marital conditions and as long as common goals are clear.

Statement: Losing control is always compensated.
Shared outcome:

  • If you know how to share, you know how to multiply
  • Transparency reduces loss of control

Statement: You always need a partner of unequal size.
Shared outcomes:

  • Size does not matter
  • Size ≈ culture
  • Common goals are more important
  • distinguish between a real parnter or 'just' a supplier 
Cisco CUD Opening

Date: November 12th, 2007
Location: Amsterdam

collaboration for carbon reduction
Connected Urban Development (CUD) was born from Cisco’s commitment to the Clinton Global Initiative to participate in helping reduce carbon emissions (more information on CUD).

state of affairs & future
In November 2007 representatives of the three major cities involved in the CUD, Amsterdam, San Francisco and Seoul, met in Amsterdam to discuss a number of collaboration-related topics. Also, they started to jointly plan the first CUD Cities Global Conference to be held in San Francisco next February.

MediaGuild's director Andrew Bullen attended the meeting, where the participating cities presented updates on their running programs, progress and results.

vivid exchange
One of the aims of the conference was to set agenda's for enhanced collaboration between the three cities . Furthermore, there was a vivid exchange of ideas and information among the present city representatives and media specialist from medialabs such as Media Guild/ Waag Society.

MIT visits MediaGuild
As a spin-off of the pleasant and inspiring CUD meeting, a delegation of the MIT Mobile Experience Lab from the School of architecture and planning visited the MediaGuild. MediaGuild hosted the MIT delegation on the Pakhuis de Zwijger premisises, where both parties presented their work and discussed further collaboration.

 

Fruitful I2I meeting
Incubators discuss exchanges

Date: november 13th, 2007
Location: MediaGuild, Pakhuis de Zwijger, Amsterdam

I2I involved members from INEC gathered in Amsterdam at the Media Guild to discuss the form and structure for further collaboration. This third I2I meeting was part of the Broadband Cities pre-conference workshops.

I2I goals
INEC's goal is bringing together existing incubators which in its turn should lead to a better incubation process. Therefore I2I (the Incubator 2 Incubator network) was set-up in 2006. I2I's aims to:

* Identify and replicate best practices
* Stimulate international collaboration among local SME’s
* Attract new business and employment
* Offer a ‘soft landing zone’

more collaboration
As a result of earlier enthusiastic meetings in Utah, I2I involved members agreed to further their scope in actually connecting several incubator projects.

The form and structure for such collaborating, as well as the way communication activities are commenced was discussed during the third I2I meeting at the Media Guild.

MIT MediaLabs
MIT MediaLabs visit MediaGuild

Date: November 16th, 2007
Location: MediaGuild, Pakhuis de Zwijger, Amsterdam

Members of the MIT Mobile Experience Lab visited the MediaGuild to share experiences, learn about the activities of both organisations and discuss possible international cooperation. The atmoshpere was informal and open and left all participants inspired.

Hector Ouilhet, Interaction Designer Research Fellow at MIT Mobile Experience Lab summarized his experience:

The visit to the Media Guild was a very refreshing and warm experience. The people, the building, the view, and the vibe in the air is incredible. I believe that their role is key in the development of innovative ideas and opportunities; providing help and support exactly where most of the young artists and designers need it.

As for the few projects we saw, I can say that they were very inspiring, letting the artistic side of it be the initial driver to later seek a business development.

New Venture, new pitching
Pitching clinic for New Venture coaches

Date: October 30, 2007
Location: Octrooicentrum Netherlands, Rijswijk

The first award ceremony of the New Venture Challenge took place Friday October 30th. Preceeding this exiting event, pre MediaGuild hosted a new format workshop for professionals from Dutch industry who act as coaches for New Venture. 

short and sweet
The MediaGuild team, consisting of Andrew Bullen, Janine Huizenga and Humberto Schwab combined two of MediaGuild's most valued workshops into a new format: an Innovation Workshop and the Practical Pitching training.

This new, shortened format allowed the top coaches to get a good idea of the main aspects that are addressed in these workshops in a relative short timespan (about 2,5 hours). The workshop format resluted in a whole series of creative new media concepts and left the 30 partipants very inspired, as showed from their postive feedback on the workshop.

Bas Overtoom from New Venture remarked: "The way in which you present your business idea and values that are connecte to that are key aspect in the development of a business case. Therefore, this workshop is very useful to the New Venture coaches."

new format for 2008
The succes of and positive feedback on the shortned format of these workshops has encouraged MediaGuild to explore the possibilities to introduce a new series of pitching clinics in 2008, in which the key aspects of the basic pitcing training and innovation workshops are elegantly combined.

 

Melt meets MediaGuild
Partnerships on a European level

Date: november 20, 21, 2007
Location: Pakhuis de Zwijger

MediaGuild received a Melt delegation at Pakhuis de Zwijger to discuss the possibilities to widen the innovation stimulating activities of the Melt organisation accross Europe.

What is Melt?
Melt is a digital content development programme for South Yorkshire which was launched in 2005. Met is a succesful organisation for the stimulation of innovation in the UK, and in particular in the Yorkshire region. (read more about MELT)

European expansion
Now that the third year of its activities has started, MELT is looking for ways to widen its network and stimulate innovation in a broader European context. For this reason, MELT approached MediaGuild, known for its strong international network in the field of innovative creative industries, to discuss a partnership.

collaborative framework
During the meetings, Andrew Bullen, director of MediaGuild and Lucy Wurstlin from Melt focussed on issues like the possibilities to set up a collaborative framework to develop best pracise and to extent the MELT creative process throughout Europe. A discussion that was very promising as to further practical steps to take to enhance European partnerships to stimulate innovation.

 

 

 

Melt gives annual research and development (R&D) awards of up to £50,000 to leading artistic, media and technical talent to explore the creative and economic possibilities of innovative content for new and emerging media platforms. Melt Awards help you take proposals from initial concept to pilot or prototype stage, where they could attract further development funding, production investment or full commissioning.

  • Melt also enables South Yorkshire creative and digital companies and individual practitioners to work with partners anywhere in the world.

Melt is managed by The Culture Company working with the BBC, Channel 4, Orange and PACT and is funded by Yorkshire Forward, Objective 1 South Yorkshire and Arts Council England. Melt operates in partnership with Screen Yorkshire.

 

 

stARTup Inspiration
Seminar for creative start ups at Tuesday October 21 from 16:00 tot 19:00 PM.

Date: 21 oktober
Location:Dialogues House, Foppingadreef 26 te Amsterdam
  Go to www.dialogueshouse.nl for directions to the event.

CCrreative entrepreneurs are very good at comping up with creative, original concepts and ideas, but the entreprenuership part is more difficult for them. stARTup Inspiration aims to help creative start ups getting more business minded. stARTup Inspiration is a initiative of the incubators New Venture, MediaGilde, Kunstenaars&CO en Maxwell Group.

Aanmelden:
Before oktober 17 via reserveren@mediagilde.nl. Please note your adress and with whom your coming. If you want to attend the seminar by car, please write down your licenceplate to, cause there's only a small parking lot. 

Free entrance

Program:
15:30 – 16:00:    Registration

16:00 – 16:05:    Welcome by moderator Jaspar Roos, Business Development Manager of Incubator ABN AMRO

16:05 – 17:00:        ‘From a good idea to a Ltd’, by Christine van den Horn – MediaGuild, Berend Weij en Sanneke Prins – Mijn naam is Haas, Raffi Balder – New Venture, Louise Verschuren and Brigitta Schlumpf – Wuzzon (New Venture 2006) 
                      
17:00 – 17:55:    ‘Financing in the creative industry’ by Peter van Hintum – Kunstenaars&CO and Linda Froon – Maxwell Group. Next the finals of the business plan contest for artists.

17:55 – 18:00:    Conclusion

Vanaf 18:00:       Drinks  

More information about the prgram:
MediaGuild and New Venture are presenting the 'from a good idea to a Ltd' part, together with  Mijn naam is Haas and Wuzzon. How do you see the potential in an idea? And how can you work out this idea to a company? MediaGuild and New Venture help you out.

Mijn naam is Haas is a serious game for little children. In the miraculous universe of Haas, the children experience adventures together with Haas. Though it is not only experiencing, the children can really participate and influence what happens in Haas’ world.While playing, children will learn and develop vocabulary, problem solving strategies and IT-skills in a playful environment.

New Venture is the competition that offers you an excellent chance to turn your innovative business idea into a solid business plan.

Wuzzon is the first community where adolescents and musicians can open a webshop to sell  their own mobile content - ringtones, wallpapers and animated wallpapers.

Kunstenaars&CO and Maxwell Group share their expertise about financing in the creative industry.

After that it's time for the finals of the business plan contest. To write the best businessplan, 30 artists participated in lots of different workshops over the last months. On October 21 5 contestants present their plan to a jury. The winner gets € 3.000 and a coaching program.

At the informal reception you can get in contact with the incubators and creative entrepreneurs. So don't be shy and ask them what ever you like. Find out in what way they can help you out.

Presenterende ondernemers:
DIGIFiT
Iconomical
       
Musicaja
De Luistercinema (The Listening Cinema)
Boomerang Create

stARTup Inspiration is a collaboration with ABN AMRO bank and the Ministry of Economic Affairs.

 

Make your own web movie
Make your own web movie in five meetings. In a group of 12 participants you learn all about the technique and theory to develop a professional video.

Date: 02- 19 -2009

Location: Pakhuis de Zwijger

Costs: Members: 375,- Non members: 450,-

How do you work out an idea to get to a solid movie concept? The workshop starts off with examples of various web movies. After that you're going to work on your own script. You also get an assignment:  you have to work out your script back at home.

 

BrainFood with HLB-Schippers
it all makes sense now!

BrainFood with HLB-Schippers: it all makes sense now!

On January 17th, the MediaGuild’s internal guild members joined the lunchtable for a BrainFood meeting with Richard Bot, director of HLB-Schippers and Master of the MediaGuild.

Choices
The atmosphere was relaxed and informal and the company enjoyed a good lunch. First, there was an introductory round, in which all participants shortly explained about their specific interest for financial matters related to the start up of a company. Then, Richard Bot presented the choices starting entrepreneurs see themselves confronted with in a very clear and concise way.

Legal entity
Quite a lot of time was spent on choices you can make for various legal entities and the consequences of such chooies. What are, for example, the arguments to choose a BV-form (Dutch for Ltd). Richard explained in an attractive and accessible way how all this works.

One of the participants said: ‘its so nice to get all this explained this clearly. Now, it all makes sense, I see how it works!'

Hence; a wholesome meeting for body and entrepreneurial minds!

Date: Thursday, January 17th
Location:Gilde Room, Pakhuis de zwijger
Participation: invitation only

GuildLunch January 24

Date: each Thursday
Location:Gilde Room, Pakhuis de zwijger
Participation: invitation only

A weekly phenomenon: the Guild Lunch

Guild members meet, exchange ideas, share information and keep each other posted on the progress of their projects while sharing a wholesome lunch. GuildLunches are a garantueed opportunity to get inspired and a fruitful basis for innovative entrepreneurship.

On participants’ request expert guests frequently join the Guild Lunches.

 

Spaces to rent
Meetings @ 'de Zwijger'
welcome at the Media Guild
The Media Guild rents out multiple attractive spaces at Pakhuis de Zwijger. These spaces are well suited for workshops, seminars or meetings and they are for rent per day or part of a day. Media Guild sets up the room to your needs (theatre, U-form, school or meeting position)

room types
The building contains a large theatre, four small rooms, foyers, studio’s and a bar restaurant with a total capacity of 800 people. By mutual arrangement you can determine which are the best suiting ones for your needs.

The document at the end of this page contains an overview of the sizes of the different rooms, possible settings and prices. You can send us an email or call for more information.

free internet & beamer

All our rooms are equipped with (wireless) internet and a number of rooms also have presentation equipment such as a beamer and presentation Mac. If present, you can use these services for free.

For rooms without standard presentation equipment, these can be arranged for a small extra fee. We also have extra MacBooks for rent to use at our premises.

catering
Togehther with local caterers we offer a varied choice of catering, ranging from meeting arrangements to lunches and drinks. If you’d like to know more about the possibilities, please contact us, by sending an email.

location
Warehouse de Zwijger is an attractive location, which literally and symbolically bridges tradition and modernity. It is a meeting place of cultures, generations, a melting pot of disciplines and ideas, a meeting point for plans and practice. In short: the ideal location for inspiring meetings.

Also at the Nieuwmarkt!

In the 16th century Waag building the so called Thetrum Anatomicum is also for rent for your events. This room was already in use during the age of Rembrandt who painted some of his paintings there. See the leaflet for additional information. 


Incubator Exchange Meeting
MediaGuild & Creative Northants organize exchange

Date: December 19, 2007
Location: MediaGuild, Amsterdam

Creative Northants has been founded in order to stimulate innovaton in the Creative Industries within the county of Northamptonshire, with particualar regard to creative and artistic SMEs.

Creative Nothants and MediaGuild's goals are quite similar and a close connection between both organisations is therefore desirable and could provide a positive impulse to both Dutch and UK creative industies. This idea was shared by both organisaions and it was decided to discuss closer international collaboration.

In December, the director of Creative Northants, Will Pearson, visited MediaGuild. A thourough discussion on the aims, goals, culture and positive effects resulted in the decision to set up and organize an exchange of talented, starting SMEs or individuals from the Creative Industries.

aims of the exchange
The main aims of such an exchange are:

  • Stimulate innovative development across cultural and geographicl boundaries;
  • Stimulate joint, creative projects between creative starters in the Amsterdan/North Holland and central UK areas;
  • Open up new international markets an spheres of interest in the UK an Netherlands for both participating sides;
  • Exchange and develop best practices on an international basis;
  • Lay the basis for a long-standing creative relationship between the creative industries in the Amsterdam/North Holland region and the UK.

planning
The first part of the exchange is planned early in 2008, when a selected number of talented SME's will visit Amsterdam with the Crative Norhtants director. A reciprocal visit is planned in the spring when teams of Media Guild starters will be hosted in Norhamptonshire.

Enlightening BrainFood meeting

On January 17th, the MediaGuild’s internal guild members joined the lunchtable for a BrainFood meeting with Richard Bot, director of HLB-Schippers and Master of the MediaGuild.

A short report of the meeting can be found here.

Aesthesis Create
informative meeting

Date: February 19th
Location: Pakhuis de Zwijger, Zuidpool

LabCultuur
Medialab avond in VR Lab Enschede

Date: 18 maart, 20.00-22.00 (zaal open om 19.30)
Location
: Virtual Reality Lab, De Horst gebouw 20, campus Universiteit Twente Enschede

Op 18 maart organiseert Medialab Enschede een educatieve Medialab avond met het doel een dialoog te creëren over opkomst van de lab-cultuur en het belang van labs voor de maatschappij.

De Medialab avond wordt gehouden in de Virtual Reality lab van de Universiteit Twente, een inspirerende hightech omgeving waarin innoverende projecten en multimedia toepassingen worden ontwikkeld.

sprekers
Wilja Jurg, directeur van Medialab Enschede geeft een korte inleiding over de doelstellingen en activiteiten van een lab als Medialab Enschede. Daarna besteedt prof. Fred van Houten aandacht aan het belang van de VR-lab en de instanties, bedrijven en creatieve processen die daarbij betrokken zijn.

Andrew Bullen, directeur van MediaGilde bespreekt de uitkomsten van de 'Day of the Medialabs' waarbij onder andere de kernactiviteiten en gedeelde waarden van medialabs als instituten aan bod komen. Tenslotte geeft Caroline Nevejan haar visie op het maatschappelijke belang van labs vanuit haar positie als lid van de Raad voor Cultuur en vanuit de ervaring als lab director. Medialab Enschede wil, naast professionals en geïnteresseerden, in het bijzonder de studenten van verschillende onderwijsinstelling bij deze bijzondere en educatieve bijeenkomst betrekken.

reserveren
U bent van harte uitgenodigd om deze Medialab avond bij te wonen. Reserveren is gewenst via
ella@medialabenschede.nl. U bent dan verzekerd van een toegangsbewijs.

BeamLab January
visual encouters at De Zwijger

Date: January 30, 8pm-12pm
Location:Pakhuis de Zwijger

In 2008 BeamLab continues to organize its Live evenings. The first of a new series of meetings will be held on January 30th, chaired by Frank Alsema (4xM and MediaGuild).

Scheduled this time: the fascination for technique and home made video tools by Karl Klomp, Multitouch technology by exposition space and production house SOCO (Social Contemporary Center for the Arts), new visualisation techniques by the AR + RFID Lab, a project by KABK the Hague, a combinaiton of nature and technology in Piet Jan Blauw's objects, the Cinematic Experience Festival by Sonic Actis and vinyl and nyl8-mm galore by dj/vj duo the Celluloid Gurus.

Op het programma staan: de fascinatie voor techniek en eigengebouwde videotools door Karl Klomp, Multitouchtechnology door expositieruimte en productiehuis SOCO (Social Contemporary Center for the Arts), nieuwe visualisatietechnieken door het AR + RFID Lab, een project van de KABK in Den Haag, een combinatie van natuur en technologie in de werken van Piet Jan Blauw, The Cinematic Experience festival door Sonic Acts en vinyl en 8-mm in overvloed bij dj/vj duo the Celluloid Gurus.

Entrance: free

Update: more pictures of the event can be found here

Creative Northants Incubator Exchange
creative international exchange

Date: March 3 -15 2008
Location: Amsterdam, Media Guild

Creative Northants has been founded in order to stimulate innovaton in the Creative Industries within the county of Northamptonshire, with particualar regard to creative and artistic SMEs.

In December 2007, the director of Creative Northants, Will Pearson, visited MediaGuild. During this visit Pearson and Andrew Bullen decided to set up and organize an exchange between Creative Northants and the Media Guild.

The first phase of this Exchange, in which creative Norhants visits Amsterdam, will take place march 3-15 2008.

Program
Media Guild organizes an an inspiring and informative program, which will introduce the visiting creatives to the surroundings of the creative industries in the Netherlands.

Participants will enjoy a program fostering innovation, art and entrepreneurship and space for individual exploration. The complete program can soon be downloaden below as a PDF.

SpinAwards Inspiration Days
inspiration in interactive communication

Date: 19 en 20 March 2008
Location: Pakhuis de Zwijger, Amsterdam

The SpinAwards Inspiration Days will take place at Pakhuis de Zwijger in Amsterdam. During the SpinAwards Inspiration Days the central focus is inspiration with regard to interactive communications, both for agencies, creatives, strategists and commisioners.

The SpinAwards Inspiration Days are loaded with workshops, lectures and many more inspiring activities. Moreover, all nominees get the chance to present their cases to the jury in person.

The final program will be announced soon at www.spinawards.nl

SpinAwards foundation
The SpinAwards are the Dutch yearly prizes for creativity in interaction. They are presented by the SpinAwards foundation. The foundation's goal is "to foster creativity in interactive communications".

The presentation of the SpinAwards is the foundation's most important activity.

Deadlines
This year the SpinAwards are presented for the 10th time; a milestone for Interactive Netherlands.

The 10th award ceremony will be celbrated at the Heineken Music Hall, April 3rd. If you would like to join the competion to win one of these 'historical' SpinAwards, keep in mind that the deadline for applications is Friday February 15th. You can submit your work via:
www.spinawards.nl

Postmachina starts at Media Guild
new project in incubator

Postmachina the multi disciplinary design studio, funded by Paul Geurts, Arjen Sondag and Renato Valdés Olmos has started working at the MediaGuild incubator as of February 1st 2008.

At Media Guild, Postmachina will develop their Project E and other projects into consumer products.

Here's some additional information on Postmachina.

Lunch 2.0
Network lunch for young creative entrepreneurs

Date: 24 April
Location:Pakhuis de Zwijger

More information on the blog.

 

Vroaam!
Event for design professionals

Date: 7 May
Location: Pakhuis de Zwijger

More information on the blog.

PICNIC 2009
The date is confirmed and the program is coming together nicely. Soon more info about the Creative Boat Tour

Date: 23 - 25 September
Location:Westergasfabriek

From 23 to 25 September 2009, thousands of creative minds from all over the world will come together in Amsterdam for the forth PICNIC. Don’t miss the year’s most inspiring, fascinating and entertaining festival.

Next level, afternoon of the incubator 17 juni

Invitation

On tuesday June 17th, MediaGuild Amsterdam opens its doors for: Next Level, Afternoon of the incubator. During the event, the conditions for entrepreneurship, the national and international context of incubators, and most importantly, the new initiatives themselves will be featured in panel discussions, mini-pitches and short presentations. During a network drink afterwards, all the masters, partners, external guild members, and all others that have been involved with MediaGuild in the past, or want to be involved in the future, are warmly invited to attend. In addition, the coupled project fair, features 12 of the freshly incubated start-ups from MediaGuild, but also Dialogues house, Yes!Delft and UVA/Science Park.

 

 

Program

13:30 Opening speech Marleen Stikker (director of MediaGuild)
13:45 Paneldiscussion: 'climate for creative entrepreneurship'
14:15 Mini-Pitches start-ups
14:45 Paneldiscussion: ' inter-incubator collaboration'
15:15-16:30 Drinks & projectmarket

Where
MediaGuild, Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam

When
June 17, from 13:00 until 17:00

Reservations
Please notify us of your reservation at Info@mediagilde.nl

Guild lunch October 23
Special guest lawyer Job Hengeveld

Date: 23 oktober, 12:30 -13:30
Location:Pakhuis de Zwijger

Job Hengeveld is a lawyer specialized in IP, ICT and media. He will join the lunch to share his expertise and to answer specific questions of the Guild members. 

stARTup Inspiration
Seminar for creative start ups at Tuesday October 21 from 16:00 tot 19:00 PM.

Date: 21 October
Location:
Dialogues House, Foppingadreef 26, Amsterdam

stARTup Inspirations is a seminar for creative strat ups who want to know more about entrepreneurship. Because let's be honest, creative starters are very good at coming up with creative, original concepts and ideas, but they can have some more entrepreneurship skills most of the time. Creative and financial speakers and a business plan contest are part of the program.

For more information about the program and the speakers click here.

Interested? Sign up before 17 oktober via reserveren@mediagilde.nl  

Have you missed the Creative Tour?
Report of Picnics successful Creative Tour

Did you miss last weeks highly successful Creative (boat) Tour? Or do you want to bring up memories when you were one of the happy few on the boat? Watch the video below. 

http://www.amsterdaminc.tv/index.php/2008/09/29/ondernemers-de-boot-in/

Also nice to read:
http://www.molblog.nl/innovatie/7601

 

 

Week of the entrepreneur
17 till 23 November

More information soon

Round Table of Amsterdam
An event where entrepreneurs and investors meet each other

Date: 20 November 
Location: Canvas op de 7e, Wibautstraat 150, 1091 GR Amsterdam 

Program:

17:00 - 17:30 Welcome

17:30 - 18:00 How to pitch a VC

18:30 - 19:00 The round table

20:30 - 21:00 Talk with mayor Job Cohen

21:00 - 21:15 Conclusion

21:15 - 01:00 Dance Commander (party)

Curious for more info or wanna sign up?

Go to www.n-o-w.nu

 

Digifit / Virtuagym
Internal Guild Members working on an online sport community

Digifit develops new fitness and lifestyle applications, by which new media is being used to make a healthy life easier to accomplish in your everyday life.

At Media Guild Digifit is working on VirtuaGym, an online community which inspires users to exercise at a regular and professional basis. 

De Monsters
Internal Guildmembers working on a documantation application for designers.

De Monsters are three young interaction designers who are working out their concept Blackbox at Media Guild.

Blackbox is an application for designers that gives them the possibility to document their work with minimal interruptions in their workflow. This documentation can be accompanied with detailed context and shared with other members in a design team to bring the overall quality of the design to a higher level. By using Blackbox you will never lose visual knowledge. Besides that Blackbox can be used to close the gap between managers, the designers and the developers as all members of a project team can check out a design at a very early stage and give their feedback early on instead of waiting until a final result gets thrown over the fence. Blackbox can be used in online and offline mode and can synchronize over the internet with all of your colleagues. At the moment Blackbox is still in development and at this moment there is no public beta available.

Mijn naam is Haas
Internal Guild Members working out their concept of a serious game.

Mijn naam is Haas(My name is Hare) is a charming crossmedia concept that teaches young children (age 4-6 years) language in a playful setting.  Through drawing the world of character Haas, the ingenuity of children is challenged, in a serious game that unites learning language with creativity in an immersive story environment. Besides the online serious game, as core of Haas' universe,  other media formats are developed. Both for home users as for the educational market a range of products is provided.

To get a good impression of the game watch the trailer on their website.

 

Workshop Freelance Friday's
Me-Marketing with Eduard Vos

Date: 28 april
Location:Pakhuis de Zwijger, 2nd floor

More information? Send a mail to rspv@freelancefactory.nl

 

Workshop Freelance Friday's
Brainstorming and Creative Thinking with Marijke Krabbenbos

Date: 31 March
Location
:Pakhuis de Zwijger, 2nd floor

More information at Ideacompany.nl

 

Workshop Freelance Friday's
Me-Marketing with Eduard Vos

Date: 14 april
Location:Pakhuis de Zwijger, 2nd floor

More information? Send a mail to rspv@freelancefactory.nl

Workshop Freelance Friday's
Me-Marketing with Eduard Vos

Date: 14 april
Location:
Pakhuis de Zwijger, 2nd floor

More information? Send a mail to rspv@freelancefactory.nl

Workshop Freelance Friday's
Me-Marketing with Eduard Vos

Date: 28 april
Location:Pakhuis de Zwijger, 2nd floor

More information? Send a mail to rspv@freelancefactory.nl

 

Workshop Freelance Friday's
What am I going to do with Hyves? with Bas van de Haterd

Date: 27 April
Location:Pakhuis de Zwijger, 2nd floor

More information via rsvp@freelancefactory.nl

Hybrid Tuktuk Project Race
Event of colleague incubator Enviu

Date: 18th of May 2009
Location: Binnenrotte Rotterdam (near the Meent)
Time: 15.45 -18.00

On the 18th of May, the Binnenrotte in Rotterdam will be the stage where four amazing 'green' tukuks will be presented for the first time! Sustainability guru Wubbo Ockels will be the honorable host. Enviu would like to invite you to be part of this defining moment in history!

More information on the website.

 

Media Parc Conference
Conference about the changing media enviroment

Date: 23th of June 2009
Location
: Mediapark Hilversum

After last years success, iMMovator Cross Media Network and the Media Academie will be organizing the second edition of the Mediapark Jaarcongres: the annual meeting platform for  the mediae sector. This year's theme is change. Media Guild is one of the partners. 

Sign up at the website.  

Enviu: vacancy Office Manager
Colleague Incubator Enviu is looking for an Office Manager / Management Assistant!

Enviu - innovators in sustainability - is an international organisation for and by young entrepreneurial people that scouts and generates sustainable business ideas and make them happen! (www.enviu.org). Enviu has gone through considerable growth. We are working with a total of 13 employees and supported by a network of over 300 (inter)national volunteers. We are looking for a pioneer with an entrepreneurial but realistic vision. You are passionate about sustainable development and are available on short notice. You will work on a full-time basis from our office in Rotterdam.

Read the whole vacancy.

Program Media Parc Yearly Conference
Media Guild is partner of the conference

Media Guild is one of the partners of the Media Parc Yearly Conference at 23 June. After last years success, iMMovator Cross Media Network and the Media Academie will be organizing the second edition of the Mediapark Jaarcongres: the annual meeting platform for  the mediae sector. This year's theme is change. 

Curious who's attending and who are the keynote speakers? Check out the the just defined program at the website. You can also sign up there.  

 

Joint Venture

Date: Wed 17, Thu 18 and Fri 19 juni, 20.00-0.00 hrs
Location: Pakhuis de Zwijger, Piet Heinkade 179 te Amsterdam

From 17-19 June Pakhuis de Zwijger will end the season and opens the summer with a three day special program called Joint Venture. Media Guild is co-host of the event.

At Thursday the 18th the theme is Boosting Talent. Obviously, our Guild Members are part of the program that day. 

More information about the program in the flyer on the right.