Welcome..
Contact
How to reach Media Guild

Visiting address
Piet Heinkade 179
1019 HC Amsterdam

Postal address
Piet Heinkade 181A
1019 HC Amsterdam

T +31 (0)20 7884400
F +31 (0)20 7884401
E info@mediaguild.com

For questions and suggestions about Media Guild please send us an email or contact the office during workdays from 9.00 - 17.30uur

To keep up with Media Guild news and activities, subscribe to our newsletter. You can also become a Friend of Media Guild. As a friend, you can get invited for our Gildelunches.

 

Website design & programming: USE.
usemedia.com

Pakhuis de Zwijger
From cold-storage warehouse to national monument with a cultural and public destination

Visit the official website for more information about Pakhuis de Zwijger.

More information about the Eastern Amsterdam Docklands can be found here.

 

Guild Members
apprentices at a glance
Within the Media Guild's apprentice program various roles can be identified:
  • Internal Guild members
  • External Guild members
  • Guild Masters
  • Guests of the Media Guild

Internal Guild members
Internal Guild members are talented creative media starters, who are given a physical work place at the incubator in the De Zwijger warehouse. During a one-year period they develop their idea into a market-ready product, thus getting well prepared to start their own companies.

Internal Guild Members work as a team (usually of 3 people) and take part in a program consisting of workshops, seminars, lectures and consultancy from Guild Masters tailored to their specific needs.

Media Guild can host a total of 30 Internal Guild Members (10 teams). At the moment, there are still some places open for new teams with innovative, promising cross-media ideas.

Please find more information about the program, selection criteria and on how to apply as an internal Guild member.

External Guild members
External Guild members are talented creative media professionals, who are closely related to the Media Guild but who do not have a physical workspace at the incubator. You can become an External Guild member if your original idea still needs some work before it is ready to be developed further in the incubator, or because you have already set the steps to bring your innovative company ahead of the incubator phase.

Media Guild has room for up to 150 External Guild members.

Guild Masters
These professionals work at the highest level of their field. Guild Masters are willing to share their knowledge and skills with Internal Guild Members, thus enabling Internal Guild Members to develop their ideas into market ready products and to start well balanced companies.

Masters’ specialties range from the necessary technical disciplines to Design, Accountancy, Legal affairs, Marketing etc. Their background can be in large corporations, SMEs or knowledge institutes.

Guest of the Media Guild
For selected young innovative projects there is a possibilty to become temporary guests of the Media Guild. Guest projects fit to the aims and working field of Media Guild, but are not meant to become permanent residents.

 

Services
innovate with MG

All Media Guild’s services are sensibly connected to each other and profit from their own particular components in the field of innovation, creativity and new media.

Thanks to the network of Guild members and masters, there is a continuous new media cross-pollination, initiating a flow of ideas, plans and new innovative products and services.

services offered
Businesses profit from this innovative ecosystem by joining the Media Guild’s Innovation Workshops. Other services, such as Rapid Prototyping and Creativity Boosts are also of great use for businesses looking for a creative and innovative angle to their products or organizations.

For every customer we try to find the service or expert that best suits their needs, questions or the answers looked for.

contact
If you would like to know more about Media Guild’s services, please contact Edo.

MG for Knowledge institutes
The Media Guild offers a work space and netwerk for 30 creative starters each year, as well as support for about 120 creative entrepreneurs.

The Media Guild cannot do this on its own. To realize our goals, we need partners. Partners who are willing to support creative starters together with us. This can be done in may ways. For exempel by sharing knolletje, the Exchange of services, the organisator of joint events or by helping us scout creative talents.

Knowlegde institutes that would like to discus the possibilities to cooperate with the Media Guild can contact Christine.
Rapid prototyping
Out of the box developing
Rapid prototyping workshops are the ideal way to develop a new idea or concept out of the box with your company.

Generate innovative solutions
The sessions are set out to let the experts of your company work on an innovative and effective solution to a new product or service, together with a creative team. Wishes and demands are analyzed in a cross-disciplinary setting, which sets outs a basis to develop one or more concepts.

User oriented development
Using interactive research, an evaluation of new concepts takes place, which can then be followed by an iteration to refine the design.

The whole process offers you the possibility to use user oriented development methods from the early idea stage to the working concept demo in a time span of a week.
Wizzi
Questions & Answers

The important thing is not to stop questioning” Albert Einstein

Annet de Graaf is the driving force behind Wizzi.

Wizzi* is a video stage for questions and answers in a game setting. Wizzi users can ask all kind of questions by video. The most creative and or funniest video answers are rewarded by voting. Game mechanics will support the active commitment and rich experience of Wizzi users.


Wizzi is not a YouTube clone or a MySpace imitation, Wizzi is an exclusive stage for showing and scouting talent. Everyone has skills and needs the opportunity to express that in a fun environment. At Wizzi you can show that you are trendy, smarty, tasty, funky or sexy. Through a unique combination of game, bizz and tv Wizzi makes a difference.

The first lauch of Wizzi is foreseen in November 2007.

*Wizzi originally started at Media Guild as "Brainbay".

Everybodyhere
Community website
EverybodyHere will be software to build extraordinary community websites for odd communities. Its main inspirational source is the insect community on Nobodyhere, where people have been running around posting messages in a sink chat for over 5 years already.
They will have their own site soon, BugPool. With EverybodyHere’s software they will be able to create beautiful things, from complete websites to festivals.

Internet poetry
A second testing community for designers and poets is being build for the Fonds voor de Letteren (Dutch Foundation for Literature). Images, sounds and poems come together in a big common pool. Internet poetry grows from this cooperation.

community software
When the software is developed to its best, many more extraordinary community sites will emerge, powered by EverybodyHere.
Program
Incubator program Media Guild

The Media Guild provides an intensive program for 150 new talented creative media professionals per year. Thirty of these new starters in the industry are given a physical work place in the De Zwijger warehouse and they participate in the Media Guild Apprentice Program.

The program provides workshops seminars and lectures around the following essential themes:

  • Business
  • Cross disciplinary collaboration
  • Entrepreneurship
  • Media Design en Technology
  • Tools for creativity

 

Iconaut

Iconaut is a database in which information is visualized by icons, time lines and stackings. This way cross sectional relations and new information layers originate.

Iconaut seems to be applicable to historical materials, as has been demonstrated in a prototype based on the Harper's Magazine database.

At the Media Guild, Liz Turner is developing Iconaut into a generic tool, which performes high-end on both the Mac platform and the web.

Madebysofa
Beautiful user-friendly software

Madebysofa's core group currently consists of Koen Bok, Jasper Hauser, Hugo van Heuven and Dirk Stoop. Their backgrounds are in communications sciences, interactive arts and interaction and graphic design.

Sofa has two shipping applications for Mac OS X. The first one, Disco, was published under the Madebysofa brand and developed in a close collaboration between Jasper and the fifth member of the group, Austin Sarner, who's currently residing in the US. The second application, Checkout, was fully developed and published under the Madebysofa brand and is the first product that is generating revenue for Sofa.

Both Checkout and Disco have been widely acclaimed for their achievements in interface design. Disco is a disc burning utility. The biggest peculiarity of Disco is its workflow-based interface, rich with animation and minimalist in graphic design, making the task undaunting and more fun. Checkout is a retail point of sale system. The most notable differences between Checkout and competing products are its non-intimidating look and feel, gentle learning curve and ease of use.

Meanwhile both products are available on the market and can be said that Madebysofa is doing great business.

Madebysofa left Media Guild at the 1st of July as they were ready to continue independently.

 

Zinis
Audiovisual interaction

Zinis is a young company with a combined origin of documentary cinema and interactive media. Based on this combination, Zizins is creating and developing concepts for presentations in the public, commercial and cultural area. 

At the Media Guild Incubator Zinis developed an innovative proto type, Touche. Touche allows people to deliver multi media presentations. A physical interface steers the developed programming. The speaker activates the multi medial content by hand movements, such as pointing.

During its time at the Media Guild, Zinis developed the prototype and innovative formats to present content withing this kind of installations. 

Nowadays, Zinnis is producing the product Touche and had brought it to the market. As from june 2007 on, Zinis could therefore operate outside the Media Guild and the company has left the Incubator.
Selection criteria

Would you like to become an internal guild member? Apply here! Applications for external guild memberships can be submitted here.

Media Guild will be in touch with you soon.

Internal Guild members:

  • Are creative, ambitious, innovative and entrepreneurial individuals.
  • Have an interest in and/or experience with ICT/technology and creativity
  • Are willing to share ideas and knowledge
  • Have proven relevant experience in multidisciplinary cooperation and individual projects
  • Are multi-disciplinary with a focus on digital media
  • Are willing to be part of cooperative and/or network and knowledge exchange projects within the Media Guild.
  • Take part in the Media Guild’s program
  • Are prepared to be present at the Media Guild for 4 to 5 days a week
  • Are willing to contribute to the program by workshops, lectures etc.
project proposal criteria
  • Is the project description concrete enough to evaluate it?
  • Does the project cater to a market demand or a social and/or cultural need?
  • Does the project have a clear context and a defined target group?
  • Is the project and its approach of media innovative?
  • Is new social, cultural of commercial value created by the project?
  • Is the project scalable and continuous?
  • Is the project team equipped with relevant expertise to realize the project and start an enterprise?
  • Is the approach of the project innovative with regards to the concept, media(technology) and organisation?
  • Is the project team multi disciplinary?

Below you can download the complete document with the Media Guild’s criteria for internal and external guild members.

Internal Guild members
What are internal guild members?

Internal guild members are creative starters who work in small teams. They develop their own projects and participate in the network events, workshops, lectures and seminars that are part of the Media Guild program.

Being an Internal Guild Member means that your team, for a one-year period:

  • secures a workspace able to satisfy all technological demands and testing facilities;
  • participates in the Media Guild program on design and development methods, entrepreneurial affairs, legal and marketing;
  • can cooperate with and exchange services with the other cross-disciplinary professionals who are part of the Media Guild program;
  • is part of a knowledge network, to keep informed about contemporary research and developments.

At the moment the following teams are internal guild members:

Projects that previously worked at Media Guild include the now independent companies:

External Guild members
creative innovative entrepreneurs

External Guild Members are creative innovative entrepreneurs, who are interested in the network meetings, knowledge exchange, workshops, lectures and seminars that form an integral part of the Media Guild's program.

Apply to become an external Guild Member by sending us your application form!
Guests of Media Guild

A select number of young innovative projects can become temporary guests of the Media Guild. Guest projects have to match the goals and work field of the Media Guild.

Being a guest of Media Guild is temporary and guests are sharing their knowledge, skills and network with the other guild members.

current guests
At the moment Media Guild has the following guests:

  • 7Scenes
    7Scenes is an online en mobile portal where you can create, play, share and experience Scenes - together or individually.
    A Scene joins the virtual and physical world, has strong location-based interaction and has its base in scenario's and rule sets.
Previous guest were:
  • SmadSteck
    SmadSteck specializes in real-time interactive sampling technology. We provide the technical basis of the various audiovisual sampling projects initiated in the context of Sample madnesS.
    SmadSteck are: Bas v/d Graaff, Jeroen Hofs (Eboman) en Matthijs Kneppers.
become a guest?
Feel free to contact our Incubator coördinator to discuss the possibilities to become a guest of the Media Guild.

 

 


Apply Internal
Bright idea?
MG for SME
Besides the innovative services delivered by the Media Guld, many interesting opportunities exist to establish one’s organization within field of the creative industries and to gather inspiration for one’s own products and services, in exchange.

Partners and event sponsors are first in line to be informed about the latest developments in new media business, thus profiting to the max from the Media Guild’s broad network.

Would you like to know more about partnerships, possibilities to cooperate or to discuss sponsorship opportunities, contact Edo for a tour around the building and to get acquainted with the Media Guild
Partners
cooperation with MG
The cooperation with its partners is of utmost importance for the Media Guild. Media Guild has two sorts of partners: knowledge partners and strategic partners.

Partners get special rates for and discounts on some of the Media Guild’s products and services. They are, to a certain extent, involved in the choices made determining the Media Guild’s course of activities. Also, we just enjoy working together.

partner advantages
Depending on the type of partnership, Media Guild offers the following advantages to its partners:

  • Free tickets to the seminars and lectors of the Media Guild’s public program
  • Discounts on other Media Guild events
  • Free tickets to PICNIC
  • A discount on services, such as Innovation Workshops, Creativity boosts and rapid prototyping sessions
  • Invitations to network meetings
  • Invitations to Table of 50 meetings
  • A discount for additional participants to Table of 50 meetings
  • Logo and text (max 500 words) on the website, if desired
  • Listing as a partner in the annual report, if desired
  • Rental rooms at discount rates
  • A tour around the Warehouse for the organization and/or its clients
  • A seat in the Media Guild’s advisory board

current SME partners

 

Masters
share your expertise

The highest honour within the Media Guild is to become a Master. Masters are individuals who operate in the highest regions of their profession and who are willing to share their expertise with the internal guild members.

broad expertise
Thanks to the Masters, guild members are able to develop their ideas into market-ready products. The Media Guild has Masters in all kind of disciplines: besides the necessary technical disciplines there are also Masters who specialize in Design, Accountancy, IP legislation, Marketing etc.

become a master
Are you interested to become a Master of the Media Guild? Please contact Auke to discuss what your role could be.

Services
learn with MG

All Media Guild’s services are sensibly connected to each other and profit from their own particular components in the field of innovation, creativity and new media.

Thanks to the network of Guild members and masters, there is a continuous new media cross-pollination, initiating a flow of ideas, plans and new innovative products and services.

services offered
Organisations profit from this innovative ecosystem by joining the Media Guild’s Innovation Workshops. Other services, such as Rapid Prototyping and Creativity Boosts are also of great use for knowledge institutes looking for a creative and innovative angle to their products or organizations.

For every customer we try to find the service or expert that best suits your needs, questions or the answers looked for.

contact
If you would like to know more about Media Guild’s services, please contact Edo.
Masters
share your expertise

The highest honour within the Media Guild is to become a Master. Masters are individuals who operate in the highest regions of their profession and who are willing to share their expertise with the internal guild members.

broad expertise
Thanks to the Masters, guild members are able to develop their ideas into market-ready products. The Media Guild has Masters in all kind of disciplines: besides the necessary technical disciplines there are also Masters who specialize in Design, Accountancy, IP legislation, Marketing etc.

 

become a master
Are you interested to become a Master of the Media Guild? Please contact Auke to discuss what your role could be.
MG for corporate
Besides the innovative services delivered by the Media Guld, many interesting opportunities exist to establish one’s organization within field of the creative industries and to gather inspiration for one’s own products and services, in exchange.

Partners and event sponsors are first in line to be informed about the latest developments in new media business, thus profiting to the max from the Media Guild’s broad network.

Would you like to know more about partnerships, possibilities to cooperate or to discuss sponsorship opportunities, contact Edo for a tour around the building and to get acquainted with the Media Guild
Services
Innovate with MG

All Media Guild’s services are sensibly connected to each other and profit from their own particular components in the field of innovation, creativity and new media.

Thanks to the network of Guild members and masters, there is a continuous new media cross-pollination, initiating a flow of ideas, plans and new innovative products and services.

services offered
Businesses profit from this innovative ecosystem by joining the Media Guild’s Innovation Workshops. Other services, such as Rapid Prototyping and Creativity Boosts are also of great use for businesses looking for a creative and innovative angle to their products or organizations.

For every customer we try to find the service or expert that best suits their needs, questions or the answers looked for.

 

contact
If you would like to know more about Media Guild’s services, please contact Edo.
Pitching Training
learn to pitch professionally

The Media Guild approaches pitching training in a thorough and methodological way. Experienced professionals help you prepare to present your innovative idea convincingly to decision-makers and/or investors.

Our Pitching training is intensive and hands-on: its main aim is to enable you to communicate your idea in a professional way, thus increasing your pitch's chances for success.

join a pitching clinic

You can sign-up for one of the scheduled Pitching Clinics as an individual or a team.

In 2008, places are still available for our clinics on
  • February 28th
  • April 2nd
  • May 20th
The minimum number of participants is 5, the maximum 16.

duration of a clinic
A pitching clinic takes a whole day, from 9 am to 5 pm.

beautiful location, good care
The pitching clinics take place in one of the comfortable rooms of the Media Guild at Pakhuis de Zwijger. Media Guild supplies educational materials and catering for all participants.

costs
Participating in a pitching clinic costs € 349 excl. VAT (to this training the Dutch 0% BTW tariff applies)

tailor-made clinic
Depending on your specific needs this training can also be tailor-made for your organization. Feel free to contact Edo to discuss the possibilities.

methodology based training
The Media Guild has developed a dedicated methodology for pitching training for innovative new media concepts. You can read more about this in the downloadable PDF below.

discuss your needs
Depending on your specific needs Media Guild can tailor each pitch training to your organization’s requirements. Please call (020-7884400) or email Edo to discuss the possibilities.
Partners
cooperation with MG
The cooperation with its partners is of utmost importance for the Media Guild. Media Guild has two sorts of partners: knowledge partners and strategic partners.

Partners get special rates for and discounts on some of the Media Guild’s products and services. They are, to a certain extent, involved in the choices made determining the Media Guild’s course of activities. Also, we just enjoy working together.

partner advantages
Depending on the type of partnership, Media Guild offers the following advantages to its partners:

  • Free tickets to the seminars and lectors of the Media Guild’s public program
  • Discounts on other Media Guild events
  • Free tickets to PICNIC
  • A discount on services, such as Innovation Workshops, Creativity boosts and rapid prototyping sessions
  • Invitations to network meetings
  • Invitations to Table of 50 meetings
  • A discount for additional participants to Table of 50 meetings
  • Logo and text (max 500 words) on the website, if desired
  • Listing as a partner in the annual report, if desired
  • Rental rooms at discount rates
  • A tour around the Warehouse for the organization and/or its clients
  • A seat in the Media Guild’s advisory board

current corporate partners

Masters
share your expertise

The highest honour within the Media Guild is to become a Master. Masters are individuals who operate in the highest regions of their profession and who are willing to share their expertise with the internal guild members.

broad expertise
Thanks to the Masters, guild members are able to develop their ideas into market-ready products. The Media Guild has Masters in all kind of disciplines: besides the necessary technical disciplines there are also Masters who specialize in Design, Accountancy, IP legislation, Marketing etc.

become a master
Are you interested to become a Master of the Media Guild? Please contact Auke to discuss what your role could be.
MasterMeeting
Internal Guild members, Masters & Partners Meet

Date: January 31st 2008
Location: Pakhuis de Zwijger

An informal occasion for internal guildmembers, masters and partners to exchange information and meet.

Participation by invitation only.

Innovation Workshop
Idea developing

Media Guild puts its knowledge, network and methodologies at the disposal of corporations and knowlegde institutes by offering them services targeted to achieve innovative value.

Media Guild’s Innovation Workshops are an example of this.

Made to measure
An Innovation Workshop is a very intensive, multi disciplinary workshop, tailored to its participants needs. Using methodologies that Media Guild developed toghether with innovation Philosopher Humberto Schwab, for this purpose, participants work on innovative concepts for their own product and service supply. At the end, they are able to pitch these concepts to the decision makers in their organization.

The basics

To start Innovation Workshop participants address basic questions such as: what are your organization’s values, and what your own, what vision does the organization have and what is your vision, which (world wide) trends that affect the company and its products can be recognized? The methodology used is based on Humberto Schwab's Socratic DIalogue approach.

Innovation
After this foundation has been laid, participants, guided by experts, explore innovative solutions that are suitable to realize the common goals. Subsequently, they jointly determine how new media solutions can support this and via which strategies the solutions can be put into practice.

Tangible results
To achieve this, Media Guild uses a special methodology that enables groups to reach very useful results in a short time.

The final result of the Innovation Workshop is a strategic and very tangible plan that will lead to inventive and effective media use.

Organizations that participated in Media Guild Innovation Workshops before have experienced this as very powerful and useful.

Proficiency
Typically, an Innovation Workshop is a three-day event, targeted at those involved in strategy and development of (a part of) your organization. At least two specialists from Media Guild will supervise the workshop to ensure that both methodological and media developmental aspects receive enough attention.

Depending on the size of the group and the scope of the Innovation Workshop it might be desirable to involve more specialists in a (specific) expert role.

3 Intensive days
Three days long the workshop experts closely question the team by means of Socratic discourse. The experts guide the participants using a strict methodology to achieve the desired results.

 


After the first day participants have:

  • A common and supported analysis of the group’s core values, motivation and inspiration;
  • Scenarios for the future (relating to developments in the company’s line of business) and a shared vision;
  • A shared image of the media concepts that suit the core values, vision and scenarios for the future.


At the end of day two, the concepts have evolved into presentable media solutions (a ‘value proposition’) including needs, approach, and advantages for the client/user, design and technology.

Day three, finally, enables the team to present / pitch the results to trial the proposed solutions and augment support for them within the own organization.

Need more information?
To discuss the possibilities of an Innovation Workshop for your organisation, you can call Edo Broeksma (020-7884400), or send him an email.

 

 

Creativity Boost
Creativity shot
Every company once in a while needs a creativity shot. Media Guild offers professionals in a wide variety of fields a workshop in which specialists spotlight the most recent developments in Media/ICT from an cross-disciplinary perspective. These specialists are able to share their insights with you in such a way that it touches the main issues in your field of business.

In one day you are completely up to date, you are able to understand the impact of the latest developments and you can use these new techniques in a creative and innovative way in your own sector. Improve, discover and evolve new ways of thinking and get a creativity boost!
Culture Grid
broadband internet cultural sector

Culture Grid offers cultural institutions access to broadband Internet and to knowledge about its possibilities. For this purpose, Culture Grid offers an extensive service package, ranging from connecting cultural locations to glass fibre to hosting and co-location.

technical & cultural expertise
Culture Grid offers its services to all Dutch cultural institutions. Thanks to its extensive experience with –among other activities- streaming, video on demand, making archives accessible and (experimental) websites Culture Grid is well aware of the possibilities that cultural institutions have to successfully develop new applications.

Culture Grid has this expertise because it is closely related to the Foundations Media Guild and Waag Society (which even reaches back to the start of the Netherlands’ first Internet Service Provider.) The combination of knowledge on the technical implications of broadband applications and on the cultural content aspects is a strong point of Culture Grid.

join the network
The services are spread among all cultural institutions that want to use broadband, but who are not able to build up all necessary knowledge on their own. An additional advantage, and purpose, of Culture Grid is that this method brings all joined cultural institutions in touch with each other and it facilitates a network in which knowledge can be shared.

who's involved?
Culture Grid cultural service provider is a joint initiative of Waag Society and Media Guild. By now, V2_ in Rotterdam is also involved. The internet network is provided by Surfnet Foundation. Surfnet Foundation has appointed Culture Grid as the Cultural Services Provider.

SURFnet enables education and research that thrusts back frontiers of knowledge. It develops and exploits the national network Surfnet6, the world’s most advanced Internet network.

The following cultural institutions, among others, are already Culture Grid clients:
* Amsterdams Fonds voor de Kunst
* Stichting Bugpool
* Bellissima
* Cultuurfabriek BV
* Stichting Cliniclowns
* Cirquest BV
* Engage!
* Stichting EWM
* Frag-o Matix
* Fabchannel BV
* Goto10
* Stichting Holy
* Mongrel
* Stichting Maroc.nl
* MMT BV
* Stichting Outloud
* Pilotus BV
* Pakhuis de Zwijger Horeca BV
* Pakhuis de Zwijger Zalen BV
* Stichting P.A.R.K.
* Salto Omroep Amsterdam
* Stichting STRO
* Stichting Submarine Channel
* Streamtime / Radio Rietfluit
* Squat.net
* Umatic
* Waag Products BV

more info
More information on Culture Grid can be found on the Culture Grid website, or by calling 0900-CULTURE (0900-2858873). You are also invited to download the PDF here with the bill of fares.

Spaces to Rent
Meetings @ 'de Zwijger'
welcome at the Media Guild
The Media Guild rents out multiple attractive spaces at Pakhuis de Zwijger. These spaces are well suited for workshops, seminars or meetings and they are for rent per day or part of a day. Media Guild sets up the room to your needs (theatre, U-form, school or meeting position)

room types
The building contains a large theatre, four small rooms, foyers, studio’s and a bar restaurant with a total capacity of 800 people. By mutual arrangement you can determine which are the best suiting ones for your needs.

The document at the end of this page contains an overview of the sizes of the different rooms, possible settings and prices. You can send us an email or call for more information.

free internet & beamer

All our rooms are equipped with (wireless) internet and a number of rooms also have presentation equipment such as a beamer and presentation Mac. If present, you can use these services for free.

For rooms without standard presentation equipment, these can be arranged for a small extra fee. We also have extra MacBooks for rent to use at our premises.

catering
Togehther with local caterers we offer a varied choice of catering, ranging from meeting arrangements to lunches and drinks. If you’d like to know more about the possibilities, please contact us, by sending an email.

location
Warehouse de Zwijger is an attractive location, which literally and symbolically bridges tradition and modernity. It is a meeting place of cultures, generations, a melting pot of disciplines and ideas, a meeting point for plans and practice. In short: the ideal location for inspiring meetings.
About Media Guild
All about Media Guild

Media Guild is a not for profit organization that fosters innovation and brings it to the market and to society. Media Guild has two important goals that follow naturally from each other.

  • To support innovative starters in the creative industry
  • To bring businesses and knowledge institutes in touch with the creative industry and innovation

Innovative starters
Everybody who is talented and has a good (interactive media) idea can be considered for a place at Media Guild. All you need is an entrepreneurial character and an excellent innovative idea that can potentially reach the market.

Media Guild selects the best proposals and offers selected starters a completely equipped workspace. Like this, you (and your team) will have a dynamic creative environment to work in. All workspaces are equipped with excellent technical facilities such as glass fibre connections. Besides that, all starters participate in a extensive support program geared towards technological development, matter-of-fact business knowledge and entrepreneurship.

Here, you can read more about the starters program.

networking environment
Media Guild also serves as a meeting place and network environment. Knowledge institutes, large corporations and SME’s are brought together with educational institutions and artists. This way, a platform is created where new initiatives are actually realized.

Participants can play different roles in the Media Guild Network. Roles include friends of the Media Guild, internal of external apprentices, partners and masters. Participants come from various backgrounds: starters, SME, Corporate or knowledge institutes.

services
To businesses Media Guild offers specialised services directed towards innovation. Examples are ‘Innovation Workshops’, ‘rapid prototyping’ of concepts and ‘Scouting & Screening’ services.

Media Guild offers cultural organisations access to broadband internet and knowledge about its possibilities. This is done by Culture Grid.

In addition, Media Guild organises presentations, courses, workshops, and events for a broad public.

location
Media Guild is part of a (inter)national media network and is located in Pakhuis de Zwijger, a stimulating environment right in the middle of the revitalised Amsterdam harbour area.

Vision/Mission
Future healthy economic growth and the creation of a more inclusive society depend on the realisation

Future healthy economic growth and the creation of a more inclusive society depend on the realisation of a knowledge society driven by human capital, education, research and innovation.

Cross-boundary and multi-disciplinary links play a key role in achieving innovation in the knowledge economy. This is of essential significance for digital media and ICT, essential drivers within the knowledge economy, representing a new and ubiquitous social texture, which cuts across cultural, artistic, scientific and economic boundaries.

Against this background, The Media Guild, Amsterdam, has the mission to achieve maximum realisation of the innovation potential of ICT and multimedia Creative Industries. The strategy achieving this mission is by:

  • Bringing together, coaching and enabling talented starters, young entrepreneurs and established professionals to develop and prototype their ideas.
  • Helping the business sector, particularly SMEs, to generate and apply ICT/Media innovation by providing cross-disciplinary seminars and knowledge exchange.
  • Organising and enabling an international and national network for the ICT and Multimedia Creative Industries.
Press
all about press matters, corporate identity and use of the Media Guild's logo

Press contacts
Journalists with questions about Media Guild are invited to contact us by email or call 020-7884400).

Logo
The Media Guild logo consists of the Media Guild ‘M’ positioned in a circle. The font type used is a modified version of AG Book Rounded Bold.

We appreciate it if you inform us if you are planning on using the Media Guild logo in any publication.

Below you’ll find the logo in different formats (EPS, TIF and JPG) and an instruction manual for its use. All logos are saved as zip files.

Jobs
All Media Guild vacancies at a glance

As soon as a positions is filled, we remove it from the site. You are invited to visit this page regularly. Even if at the time there is no vacancy that fits you, we encourage you to send your application anyway.

Media Guild is also looking for interesting Guild members, both internal and external. For information about this topic click here.

We like to see the following characteristics in employees and members of the Media Guild:

  • enthousiastic
  • cooperative
  • socially involved
  • innovating

Media Gilde also offers some possibilities for internships. Would you like to address an interesting question at Media Guild, send an email to Edo and tell him about your ideas and your motivation.

Waag Society, a sister organisation of Media Guild, may also be looking for people. Check their website to see whether one of their vacancies matches your profile.


At this moment we have no jobs
New Master: HLB Schippers

 

News
This is the news section of MG

Postmachina starts at Media Guild
01/02/2008new project in incubator

Data Pitching Training Announced
29/01/2008Participate!

Enlightening BrainFood meeting
18/01/2008

New Master: HLB Schippers
03/12/2007

Day of the Media Labs
26/09/2007Joint production with PICNIC'07

Amsterdam creative tour
26/09/2007boat trip with creative starters at PICNIC 2007

Guild lunch
06/09/2007Tasty and inspiring lunch meetings

Media Guild in co-oporation with Cisco at the Uitmarkt
25/08/2007

Oostelijk Havengebied's Urban Tales
24/08/2007Oostelijk Havengebied lauches new campaign

Website online
20/07/2007

new Business Manager
31/05/2007

Activities

The Media Guild organises and participates in local, national and international events such as guest lectures, seminars, performances and promotional events.

Below, you find an overview of past and future activtities in which Media Guild has been actively or indirectly involved.



Activities below took place in the past, click an activity for a report

SpinAwards Inspiration Days
19/03/2008inspiration in interactive communication

LabCultuur
18/03/2008Medialab avond in VR Lab Enschede

Creative Northants Incubator Exchange
03/03/2008creative international exchange

GuildLunch February 28
28/02/2008

GuildLunch February 21
21/02/2008

Aesthesis Create
19/02/2008informative meeting

GuildLunch February 14
14/02/2008

GuildLunch February 7
07/02/2008

MasterMeeting
31/01/2008Internal Guild members, Masters & Partners Meet

GuildLunch January 31
31/01/2008

BeamLab January
30/01/2008visual encouters at De Zwijger

GuildLunch January 24
24/01/2008

BrainFood with HLB-Schippers
17/01/2008it all makes sense now!

Seminar: High-tech Fashion
00/01/2008Media Guild Seminar

Incubator Exchange Meeting
19/12/2007MediaGuild & Creative Northants organize exchange

Seminar: Software 4 the city
23/11/2007Media Guild Seminar Urban Space

Melt meets MediaGuild
20/11/2007Partnerships on a European level

BrainFood 4 Capital
16/11/2007Lunch with the Maxwell Group

MIT MediaLabs
16/11/2007MIT MediaLabs visit MediaGuild

Fruitful I2I meeting
13/11/2007Incubators discuss exchanges

Cisco CUD Opening
12/11/2007

Early Stage Venturing Seminar
07/11/2007if you can't share, you will never multiply

stARTup Inspiration
30/10/2007Creative Entrepreneurship

European Digital Think Tank
30/10/2007Win-win models to collaborate

New Venture, new pitching
30/10/2007Pitching clinic for New Venture coaches

BrainFood 4 media/ict creatives
19/10/2007Brunch with Ed Burton (Soda)

BrainFood with Eboman / Smadsteck
11/10/2007

Creative Tour 2007
25/09/2007Creative Tour at Pakhuis de Zwijger, an impression

Day of the Media Labs
25/09/20072 day Joint production with PICNIC'07

PICNIC'07
23/09/2007Uncork your brain at PICNIC’07

Uitmarkt
24/08/2007Opening cultural season

Table of 50
27/06/2007Conservations during the meal

Eurodigimeet
08/06/2007European digital coorporation

Vers Geperst
29/05/2007242 seconds of fame

ICT Innovationcongres
22/05/200790 minutes workshop

Cisco e-leaders conference
26/04/2007date: April 26, 2007 location: Pakhuis de Zwijger

MIPTV Milia
16/04/2007Cannes

Brakkegrond
04/04/2007date: 4 April 2007 location: Pakhuis de Zwijger, Amsterdam

Dig-e-vent
21/03/2007date: 20 en 21 March, 2007 location: Anhem, HAN

Innovation Week
25/10/2006

Innvation Day
27/09/2006Be inspired during PICNIC'07

Innovation Lab Broadband / HD
13/07/2006July 13th 2006, Hilversum

Calendar
All activities at a glance.

For an overview of upcoming events and activities, please go to activities

For an overview of past activities, download the pfd document below.

Do you miss anything? Let us know!

new Business Manager

Location: Pakhuis de Zwijger | 6th floor

As for May 31st Dennis Prins has left Media Guild and returned to his former job at M&I Partners. Dennis was Media Guild's Business Manager. On June 1st Edo Broeksma started as Dennis' successor.

We wish both Dennis and Edo good luck with their new jobs.

PICNIC'07
Uncork your brain at PICNIC’07

It’s PICNIC time again. Time to feel inspired. Time to make connections. And time to play with everything that's out there. PICNIC '07 takes you outside the average, feeds you fresh innovations and lets your creative mind off the leash.

PICNIC is a seductive, exciting, intangible, unpredictable, cosmopolitan and cheerful annual event for and by the creative industry. PICNIC'07 is the year’s leading European event devoted to creativity and innovation.

Amsterdam’s Westergasfabriek hosts PICNIC’07 from 22 to 29 September 2007.

For more information visit the PICNIC website http://www.picnicnetwork.org/

People
To reach people at the Media Guild please use their first name[at]mediaguild.com

Andrew Bullen
Director

Auke Ferwerda
Screening & scouting manager

Cat Priem
office

Christine van den Horn
Incubator coordinator

Edo Broeksma
Business manager

Sophie van Hoorn

Stephanie van Rosmalen
Office

Website online

Date: August 18th
Location: www


Yes, here we are in Englisch as well!

Day of the Media Labs
Joint production with PICNIC'07

In collaboration with PICNIC, the Media Guild orginises a Partner Event that brings together renowned international Media Labs and similar Media Institutions to discuss the relation of their work to highly relevant and topical issues around such areas as Media Innovation, Research, Social and Cultural Application, and Regional Development. In addition, the Media Labs will have the opportunity to present their work to the PICNIC public.

Our intention is to make such a meeting a regular event, providing a unique opportunity for top international Media Institutes to come together and establish their agenda in Amsterdam during PICNIC. This will also give related conference speakers the chance to combine their conference program with the Media Labs workshop.

As a result of its exclusive character, the number of invited participants is limted to ca. 12, including those attendees who have already been invited as speakers.

For more information, please visit the PICNIC'07 website.

Andrew Bullen
Director

Andrew Bullen is the director of Media Guild, a cross-disciplinary incubator and the centre for innovation for the creative media industry in Amsterdam.

In his earlier career, Andrew combined different disciplines of the media industry, arts and education. He also worked as a director and senior manager at Europe Online in Luxemburg and T-Online in Darmstadt. In addition, Andrew was an independent media consultant for large business corporations in Southern France and for various EU digital media and educational programmes.

Andrew taught literature and media at universities in Great Britain, East and West Berlin and the Netherlands. He is the author of many publications in the field of journalism, media and fiction. His most recent article being “Redefining the Guild” in Uncommon Ground: Creative Encounters across Sectors & Disciplines published by BIS Publishers in 2007. Other publications include ‘The media fantasy and doom scenario 2015: brave new artist…or Z.., a future tragedy, part 1?’ published on the occasion of the conference of the European Artists’ Associations in September 2004.

contact: andrew[@]mediaguild.com or #31(0)20-7884400

Edo Broeksma
Business manager

After more than 15 years of working at the same ICT company, it was about
time to change jobs. But first Edo took a 9 month sabbatical, during which he travelled around the globe and got his yaya's out.

Now he's back at the workfloor as the Business Manager of Media Guild. Being only responsible for money, people and contracts doesn't stop him having an opinion about other parts of the business.

 

contact: edo[at]mediaguild.com or #31(0)20-7884400

Christine van den Horn
Incubator coordinator

As the incubator coordinator of Media Guild, Christine van den Horn is responsible for the programme presented to creative starters and the public.

Media Guild supports creative starters in developing an idea into a product or service they can bring to the market, setting up a stable business structure and building their networks.

Starting point for the composition of the public programme are values such as unorthodox, surprising, innovative, trend setting, cross-disciplinary, explorative, creative, social and cultural.

In close cooperation with various of diverse organisations Christine compiles a seminar programme that provides insights into topical questions concerning ICT and new media from a wide range of perspectives.

Christine studied (among other things) Autonomous Arts and Arts and Media Technology at Utrecht School of the Arts and she obtained a European Masters of Media Arts. Prior to her work at Media Guild, Christine worked as a programmer and project manager new media at Cinekid.

contact: christine[@]mediaguild.com of +31(0)20-7884400

Stephanie van Rosmalen
Office
Stephanie van Rosmalen (1969) started working at Media Guild in december 2006. She’s in control of the Media Guild’s front office and of a variety of tasks, sometimes also for Waag Society.

Previously, Stephanie worked a number of years as a PA for Henk de Velde, the Netherlands’ most famous solo sailor. Before, she worked at West-Pacific, as a day manager.

Stephanie’s education was of a totally different nature: she studied Social work and services at the Hoge School van Amsterdam and Orthopaedics at the Free University. After about six years in the ‘soft sector’, she decided to take a new turn and she now works happily at Media Guild.
Application form External
apply as external guild member
Uitmarkt
Opening cultural season
Innovation Lab Broadband / HD
July 13th 2006, Hilversum

ICTRegie (Netherlands ICT Research and Innovation Authority) and the Media Guild will
launch the first ‘Broadband/HD’ Innovation Lab, to be held in the Netherlands. The event
will be held in Studio 22 on the Mediapark in Hilversum on July 13th from 2 pm until 5 pm.

The Innovation Labs are aimed at media companies, research communities and knowledge
institutes with proven ability to innovate in their respective fields. Based on a model
developed by the BBC in the UK, the Labs will identify high potential research and
development opportunities in the commercial, cultural or social sectors and foster creative
development of projects which explore them. The Lab process enables rapid progression
from innovative concept to tested prototype in a short and intensive period of cross-
disciplinary collaboration.

The Lab, in the winter of 2006, will focus on cross platform projects which ensure optimum
use of the Dutch broadband infrastructure. Effective use of HD is a particular focus.
ICTRegie is working with the Media Guild to identify commissioners and sponsors who will
provide resources for the development of selected projects after the Lab.

The Innovation Lab process and application procedure will be explained at the launch event
on July 13th. Guest experts will speak about the Broadband/HD application area and
present innovative work in this area. Speakers will include Frank Boyd, who develops and
organises innovations labs for the BBC. On the next page you will find the provisional
program. Final details will be published on the website.

The launch and briefing event is aimed at potential participants in the Innovation Lab from
media companies, research and knowledge institutes, or representatives of these
organisations. In addition, sponsors, commissioners and government representatives will
attend the event.

Vers Geperst
242 seconds of fame

Vers Geperst is an informal gathering that offers young creatives a chance to present their finest work and inspire the audience. The Dutch term ´Vers Geperst´ roughly translates as fresh juiced. But it also stands for a creative event with a strict presentation format, in which participants have only six minutes each to present their ideas to the audience. So no long-winded, boring speeches, but a series of quick and sharp presentations. This Vers Geperst Night, which will take place in club 11 in Amsterdam (http://www.ilove11.nl), focuses on the youngest generation of creative designers. Young creative professionals as well as graduation students are invited to present their work. After the presentations, there will be plenty of time to mingle with the audience, which will also include a few scouts from creative companies and cultural institutions.

Date & Location: 29th of May, 11. Amsterdam
Time: Doors open at 7:30 PM (19:30). Event starts at 8:00 PM (20:00)
DJ: My Little Soundsystem

 

Eurodigimeet
European digital coorporation
Table of 50
Conservations during the meal
ICT Innovationcongres
90 minutes workshop
Cisco e-leaders conference
date: April 26, 2007 location: Pakhuis de Zwijger

Last April, Cisco held its Local Goverments e-leaders conference at Pakhuis de Zwijger.

During the day there were various speakers, an interactive workshop and participants were offered a guided tour of Pakhuis de Zwijger. Themes addressed included:

  • Opening of Local Government e-Leaders Forum / Cisco and Mayor Cohen of Amsterdam
  • New Media Cluster for Economic Development / M. Asscher, Amsterdam
  • Innovation for the Elderly / Kees Rovers, Nuenen
  • Social Innovation / Marleen Stikker, Waag society
  • Innovative Use of Video for Justice and Healthcare / Allan Paterson, Isle of Man
  • The Clinton Global Initiative / Nicola Villa, Cisco
  • Interactive Workshop: Innovation and sustainable economic development

 

 

MIPTV Milia
Cannes
Dig-e-vent
date: 20 en 21 March, 2007 location: Anhem, HAN

ICT is for everybody! The Informatics Communications Academy of the Hogeschool van Arnhem and Nijmegen proved this with dig-e-vent. For two days Arnhem was the centre of the newest developments in ICT, digital communications and new media. Media Guild organised an Innovation Workshop at dig-e-vent, in cooperation with V2, Institute for the Unstable Media.

Innovation Workshops are designed to develop new and innovative ideas into a proto type. In an Innovation Workshop participants intensively work toghether for a short time period in which they elaborate an idea into a proto type. The result: the idea can be presented to interested producers!

Especially for dig-e-vent, Media Guild developed a shorter Innovation Workshop on 'wearables'. Explorative discussions, future scenarios and socratic discussion were the brain storm techniques used. And of course fashion city Arnhem was a fruitful source for inspiration!

Brakkegrond
date: 4 April 2007 location: Pakhuis de Zwijger, Amsterdam

Digitaal Platform, of the supporting points IAK and IBK, and Vlaams Cultuurhuis De Brakke Grond together organised a working visit to Amsterdam based institutions in the fields of art, culture and technology that build bridges between science & innovation, the cultural industry, education and society.

This working visit was organised in light of the festival of Flamish media art ‘Victorian Circus’, which took place at De Brakke Grond in Amsterdam (April 4-7). Presenting organisations included: V2_, De Balie, FabChannel, Steim, Submarine, Montevideo en Mediamatic.

Innovation Week
Van 20 t/m 24 november 2006 organiseert Media Guild in opdracht van ICTRegie de
eerste Innovation Lab workshop in Nederland. Professionals uit de ICT research,
mediabedrijven en kennisinstellingen schreven zich in met een innovatief media
initiatief. Zeven geselecteerde teams zullen in de Innovation Week onder begeleiding
van experts uit binnen- en buitenland een intensief traject doorlopen waarin
creativiteit en innovatie centraal staan.

De voorstellen van de zeven teams bestrijken een breed spectrum van gaming in
relatie tot lifestyle of gezondheid, een 3D verhalenwereld naast een 3D virtual reality
chat omgeving tot doe-het-zelf TV voor kinderen. Alle teams maken gebruik van
nieuwe technieken als breedband, HDTV of draadloos internet. Onder de
deelnemers bevinden zich creatieven uit mediabedrijven en onderzoekers van IBM,
Philips en Telematica Instituut.

Aan het einde van de week zullen de teams hun prototype presenteren voor een
deskundige jury. De jury beoordeelt de verschillende teams en bepaalt welk team
vrijdagmiddag 24 november € 10.000,- of een ontwikkelplek in het Media Guild
bemachtigt.

Hierbij nodigt Media Guild u uit om aanwezig te zijn bij de finale op vrijdagmiddag
24 november van 13.00 – 17.00 uur in Pakhuis de Zwijger. Vanaf 12:30 heten wij u
welkom met koffie en een koekje. Hieronder het volledige programma en bijgevoegd
de routebeschrijving naar Het Pakhuis, Piet Heinkade 179, 1019 HC Amsterdam.
Innvation Day
Be inspired during PICNIC'07

Media, Arts, Humanities, Technology and Innovation Labs: The names, locations and
focus areas may differ but they all have one essential goal: to inspire, promote, develop,
and apply innovative ideas and concepts within a dynamic and complex new media and
ICT environment. Do the programs of these institutes have a particular format and
methodology which they consider optimum for the innovative process? If so, how do these
methodologies differ? Is the approach bound by the cultural or geographical setting? Is
the approach rigorous or relaxed, scientific or artistic, traditional or radically new?

This panel discussion examines the methodologies applied by internationally renowned
media innovation “Labs”, and asks the question: Is a common methodology discernible,
or does each culture demand a separate approach? If the application of a core common
methodology is feasible, how can media innovation institutes run effective joint programs
and workshops, leveraging a common approach together with different cultural
perspectives?

The workshop event will be an opportunity to network with peers and potential
collaborators in small teams around selected focus areas like health and documentary. A
single company or organisation may not possess all the expertise and experience to
develop and produce an appropriate project: it is one of the goals of the Innovation Labs
to build a framework for new collaborations. The event will also explore the Lab themes in
greater depth in structured brainstorm sessions and and conversations about possible
projects and proposals.

Spreakers:

  • Susan Kennard (Director, Banff New Media Institute, Canada)
  • Candace Johnson (President, Johnson Paradigm Adventures, international
  • telecommunications expert and entrepreneur, Luxembourg)
  • Patrick Svensson (Director, Humlab, Umea, Sweden)
  • Jonas Berggren (Chalmers School of Entrepreneurship, Gothenburg, Sweden)
  • Simon Jones (Director, Human Computer Studies Lab, University of Amsterdam,
  • The Netherlands)
  • Frank Boyd (Unexpected Media/BBC, London, UK)
  • Andrew Bullen (Director, Media Guild, Amsterdam, Netherlands)

 

Media Guild in co-oporation with Cisco at the Uitmarkt
Amsterdam creative tour
boat trip with creative starters at PICNIC 2007

Date: 26th September
Location: Amsterdam canals | Waag Society | Pakhuis de Zwijger

Together Syntens, Kenniskring and Media Guild organise a creative tour with creative starters.

International PICNIC visitors will have the opportunity to meet creative starters in the field of new media and ICT. During a boattrip there will be stops at the Waag and Pakhuis de Zwijger. During these visits starters can present their work and participants get the possibility to network and meet with new media talent and established Dutch media business and organizational professionals. Participants will also be invited for Cathy Brickwood’s “Crossing over expert” event from Vitual Platform.

This tour will provide you with a lively impression of Amsterdam as an international cross media hub, while at the same time introducing creative companies on-location.

Syntens is a foundation that promotes innovation among small and medium sized companies. Kenniskring Amsterdam is a network of companies and organisations active in the knowledge industry.

Amsterdam Partner (partly) sponors this boat trip. The goal of Amsterdam Partners is to promote and improve the image of Amsterdam and the surrounding region among relevant target groups in the Netherlands and abroad. The improvement and raising of Amsterdam's profile is guided by a single concept for the city's national and international positioning: Amsterdam is distinctive for its combination of creativity, innovation and commercial spirit.

Guild lunch
Tasty and inspiring lunch meetings

Date: every Thursday from 12.30 - 13.30
Location: Pakhuis de Zwijger | 5th floor

The weekly Guild Lunches will start again on September 6th. These tasty and inspiring luch meetings are held in the Guild Room on the 5th floor of Pakhuis de Zwijger. The Guild Lunches provide an ideal opportunity to exchange ideas, discuss and/or advise eachother about issues in our projects.

Are you interested to join us at a Guild Lunch meeting? Send us an e-mail stating your name and our expertise. We'll get in touch with you. Your expertise is more than welcome!

Sophie van Hoorn
Sophie van Hoorn (1987) is a flex worker for Mediagilde since May 2007. If Stephanie or Cat can’t be at the office for a day, Sophie takes over.

Sophie is a second year student at the Amsterdam School of the Arts. Sophie likes the combination of her studies and this job at Media Guild. Both offer her the opportunity to be actively involved in the cultural sector, and both do so offering a different challenge.
Oostelijk Havengebied's Urban Tales
Oostelijk Havengebied lauches new campaign
Pakhuis companies
Who else is working in the building?

Amsterdam Art Fund
The Amsterdam Art Fund invests in the development, innovation and intensification of the arts in Amsterdam. The Fund offers financial support to incidental art projects of individual artists and organisations. In addition, the Fund participates, together with various partners, in programs to concentrate and stimulate activities. The Amsterdam Art Fund is financed by the City of Amsterdam. The Fund resides at the third floor of Pakhuis de Zwijger.
www.amsterdamsfondsvoordekunst.nl

Cultuurfabriek
Cultuurfabriek invents, produces and communicates change events, conferences, campaign, festivals and cultural productions. It does so on behalf of businesses and organisations as well as acting on its own. All events organised by Cultuurfabriek relate to change and ‘meeting and exchange’ are central themes: getting introduced to new and inspiring notions, surprising images, different lifestyles and extraordinary people. Cultuurfabriek is responsible for the exploitation of the meeting rooms and catering establishments in Pakhuis de Zwijger. The offices of Cultuurfabriek are at the 6th floor of De Zwijger.
www.cultuurfabriek.nl

Cultuurfabriek is associated with: De Zwijger Zalen bv, De Zwijger Horeca bv en Stichting Cultuurlab


Salto Omroep Amsterdam
The Amsterdam Broadcasting Organisation is a public broadcasting corporation open to all Amsterdam residents. Its aim is to reflect what is happening in the city and to be a forum for all its residents: approachable, and as diverse as Amsterdam itself.

At the moment Salto operates six radio channels and three TV channels. Salto broadcasts about 5,500 hours of television and 35,000 hours of radio on a yearly basis. Their most famous channel is AT5 with news and current affairs. The channel AT1 offers city information, education, politics and neighbourhood news, culture and societal affairs. AT2 focuses predominantly on ethnic and cultural target groups, adolescents, experimental art and religion.

The Salto offices, technical units and radio studios are at the 4th floor of Pakhuis de Zwijger. The new TV studio is located one floor up. Moreover, all over the building program items can be made, transferred to cable, broadcasted via ether and/or streamed on the internet.
http://www.amsterdambroadcasting.org/

Waag Society
Waag Society develops applications that increase people’s expression and social interactions. The scope of Waag Society’s activities includes education, care, culture and the public domain. The interaction between technology and culture is the motivating force for all of Waag Society’s activities. Waag Society is the sister organisation of Media Guild.
www.waag.org


De Zwijger Café/Restaurant
At ground level of Pakhuis de Zwijger resides a bar/restaurant. During the week the café/restaurant on the ground floor is open from 8.30 am (with good coffee and a simple breakfast) till 12 pm. Saturdays the café/restaurant opens at 11am and it is closed on Sundays.

For lunch sandwiches, rolls and soup are on offer and at night there are daily specials, as well as a selected choice of other dishes.
www.dezwijger.nl

WiFi hotspot
In the café/restaurant, you have a free WiFi hotspot at your disposal. Most modern laptop computers are able to let you surf one of the fastest network connections in the city right away. Thanks to the demanding organisations in the building, the restaurant is connected to the fast Surfnet glass fibre network.

Disclaimer
the fine print
copyright
This website is property of Media Guild. All (copy)rights are reserved. You can only use (parts) of the texts on this website if Media Guild has explicitly granted you permission for it. If you use any of the texts you are obliged to mention its source and copyright (Media Guild, Amsterdam)

liability
Even though Media Guild puts in much effort to ensure the quality of the website, it can happen that the information shown is incomplete or wrong at a certain moment. Therefore, you can’t derive any rights from the information on this website.

Media Guild is free to change the information on this website any moment, without further notice.

Media Guild does not take responsibility for the content of websites to which the Media Guild website links, or that link to the Media Guild website.

privacy
Off course, all principles that have been put down in the Dutch Law protection personal data (Wet bescherming persoonsgegevens) apply to the data you provide to us via the internet.

Media Guild monitors general use statistics of the website, such as most visited pages. We do this to improve the structure of the website for you, to provide more focused information and to improve our services.

To be clear: we do not monitor any personal use statistics, just general ones. We never collect any of your personal data, unless you explicitly tell us to, for example when making a reservation for an event or when subscribing to our newsletter.

Our website contains links to other websites that don’t belong to Media Guild. We can’t take any responsibility for the way these third parties treat your personal data.
Creative Tour 2007
Creative Tour at Pakhuis de Zwijger, an impression

Amsterdam’s most Creative Starters flex their muscles as PICNIC '07 comes to town

Fifty participants from PICNIC’s Cross-Media Conference began a week of international media innovation by first getting a taste of what twenty of Holland’s most creative start-ups have to offer.

Creativity on Tour

The Amsterdam Creative Tour was an informal evening program on September 25th aimed at creating an occasion for inventive entrepreneurs, creatives, potential investors and policy makers to meet. The event was organised by Syntens, Media Guild and Kenniskring and involved an entrepreneurs market, which was held in the historic Pakhuis de Zwijger building – home to the Media Guild.

Spread over two floors of the newly renovated de Zwijger warehouse, twenty creative companies assembled in preparation for the arrival of PICNIC attendees by boat from the Westergasfabriek. Most of the young companies are a part of the Media Guild’s program, are Media Guild or Syntens network friends or belong to the Dutch creative network. Both the creative companies and the guests were clearly in the mood for casual and informal mingling – a chance to share ideas rather than an evening of old-school pitch work.

Enter the Entrepreneurs
Annet De Graaf is the founder of Wizzi, a company that has developed an in-game application that acts as a stage for showing and scouting talent within the virtual environment. De Graaf herself was ‘scouted’ during an Innovation Week run by the BBC and as a result scored a yearlong place in the Media Guild’s Incubator Program. Tonight’s Creative Tour is a part of this program, and offers a link between creative development and the building of networks – essential for start-ups hoping to engage the interest of investors. However, de Graaf’s expectations of the evening were focused not on meeting potential investors, rather collaborators and peers who are interested in using game mechanics to create valuable community spaces for players and companies alike.

Collaboration was also a top priority for Media Guild graduates ‘Made By Sofa’. Dirk Stoop spent the evening demonstrating the design of ‘Checkout’, a more user-friendly point of sale application. He said he was less interested in investors and was here instead to meet people who shared, “an interest in good interface design”, adding that “time and people were his biggest shortages.”

Other participants such as Mathijs Den Bergh from Urban Alliance were interested in the unique opportunity for marketing to an international crowd that PICNIC affords with its flood of media professionals to the city. At the end of the evening he mentioned that they had caught the eye of a Finish company who were interested in their expertise for a possible project in Helsinki. Similarly, Marcel van der Drift and Arnoud van den Heuvel from Bareel/Everybody here – an inventive social software outfit had realised their goals of meeting with and engaging the interest of potential clients and are now in the next stage of getting to know the needs of these possible investors.

“A Place for Sparks”
As for the participants, the inspiring evening set the tone for one of the many casual networking opportunities, set against the back-drop of serious creativity, that the PICNIC conference has become renowned for. Patrick Svensson from Sweden’s Umea University described the Creative Tour as, “a place for sparks” and “a finding-out phase” where possibilities for future collaboration could be initiated.

Many of the participating creative companies were enthusiastic about the experience and the level of interest shown by PICNIC attendees. This enthusiasm was testimony to the high level of creativity to be found amongst The Netherland’s emerging creative network. The informal atmosphere of the Creative Tour created an ideal situation for strengthening these networks and for kicking off an exciting week of cross-media creativity.

Coverage
Adformatie magazine made a (Dutch spoken) video report of the Creative Tour, which you can view here. At the side of this page, some extensive (18 min) footage of the starters market at MediaGuild, Pakhuis de Zwijger. Below, you'll find the program booklet featuring the particpating projects and guests.

Date: September 25 2007, 18.00-22.30
Participants: 70 (invitation only)

Day of the Media Labs
2 day Joint production with PICNIC'07

In collaboration with PICNIC, Media Guild organised ‘The day of the Media Labs’ on September 25th and 26th.

Intensive collaboration
The first part of this event on Tuesday morning, brought together over 20 representatives of various internationally known MediaLabs and institutes. Together they entered an intensive and motivated working session, moderated by philosopher Humberto Schwaab.

Shared values
Together, the participants determined which values were shared by their institutes, now and in the future. At the end of this demanding session it was clear that those values were:

  • People-shaped/-based
  • Social relevance
  • Fluidity, openness, interdisciplinary
  • Enthusiasm, passion
  • Flow/creativity
  • Critical

The PowerPoint presentation that can be downloaded below summarizes the most important outcomes of the afternoon session. These outcomes, and especially the broad support that the participants from the various institutes expressed for them, are promising and provide a fertile soil for closer cooperation in the future.

Future opportunities
The closed session truly inspired participants to explore the possibilities for further cooperation. Andrew Bullen, director of the Media Guild, indicated that he’ll soon present a proposal for this. Also, he said that Media Guild will work hard to provide a way to facilitate the exchange of ideas and plans among the Labs in the future.

Creative Tour intermezzo
At night, Media Guild and Syntens offered the international MediaLab guests the opportunity to meet some of the most innovative young entrepreneurs
Amsterdam has to offer. An impression of this ultimate network opportunity for creative businesses can be found here on our website.

Public presentations
On Wednesday morning, the gathered public of PICNIC attendees could finally see with their own eyes what the various MediaLabs had to offer. After a short presentation of the most important outcomes of the previous days by Andrew Bullen, it was the other MediaLabs turn.

The inspiring program provided presentation by the different participants from, among other countries, the United States, Scandinavia and the United Kingdom. The participants lively talks provided the PICNIC public with more insights into the newest developments and directions renown MediaLabs are heading into.

The work presented by the MediaLabs surprised the public by its innovative, progressive, rigorous and sometimes even funny ICT and media solutions for social problems and applications.

See for yourself
If you like, you can download all presentations below. Also, we would like to recommend you to take a look at the inspired blog entry Humlab's Patrik Svensson wrote on The Day of the Medialabs. Of check out Esa Blomberg's lively report on the Forum Virium blog.

date: 25/26 september 2007
location: PICNIC, Westergasfabriekterrein

Auke Ferwerda
Screening & scouting manager

Having worked as a financial consultant, Twinning entrepreneur and co-owner of an international portal about electronic music, the Mediaguild's unique premise of (societal) innovation and entrepreneurship quickly grasped Auke's attention.

"Many talented, aspiring entrepreneurs simply lack the facilities to effectively transform their innovative ideas into a working prototype. As an entrepreneur I have personally experienced the necessity of external expertise, proper facilities and a professional network in the creation of successful startup".

As of October 2007, it is Auke's main responsibility to actively coordinate the scouting and recruitment process of innovative and ambitious guild members. Together with the guild's other team members, he is also involved in the acquisition of new partners that further increase the attractiveness of the guild's offerings to some of Holland's most innovative new startups.

contact: auke[@]mediaguild.com or #31(0)20-7884400

 

BrainFood 4 media/ict creatives
Brunch with Ed Burton (Soda)

Date: Friday 19 October, 10.00-12.00
Location: Pakhuis de Zwijger
Cost: 10 euros

Media/ict professionals are invited to attend Brain-Food, a brunch with Ed Burton (Soda) as its special guest. Host(s) are Media Guild’s Frank Alsema and Christine van den Horn.

 

dynamic interaction
Ed Burton is Soda’s Research and Development Director and is always seeking new ideas for new technologies. He also loves to play and is the original culprit behind sodaconstructor, the BAFTA award winning java toy that exemplifies his peculiar passion for dynamic interaction facilitating creative play and emergent behavior.

 

ai & childrens' drawing
Ed’s current research interests are reflected in his ongoing doctoral thesis applying artificial intelligence as a framework to represent and investigate the way young children learn to draw. http://soda.co.uk/team/profile/ed

 

interact & eat
During the brunch Ed will talk about the most actual soda projects and the Soda design philosophy. In addition there’s opportunity to ask questions and the possibility to focus on related media/ict content.

 

Cinekid & Media Guild
The Brain-Food brunch is collaboration between Cinekid and Media Guild. In addition to the lunch you are invited to attend the Cinekid new media seminar.

 

Get invited
Due to limited space, this in an invitation only event (max 20 guests). If you'd like to be invited, please send us an email, no later than Friday 12 October.

 

Seminar: Software 4 the city
Media Guild Seminar Urban Space

Due to illness and unforseen absence of essential speakers, we unfortunately have to cancel the Interactive Cities seminar on November 23.

However, postponement doesn't mean cancellation: we will put this seminar on the agenda again in 2008.

Please visit the Activities overview to see what is going on at MediaGuild.

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date: 23 November 2007
time: 10.00 - 12.30 uur
location: Pakhuis de Zwijger, small theater
tickets: 25 euro (25% discount for friends of Mediaguild/ free for guild members, masters and partners* and for students.

Interactive cities: software 4 the city
This seminar focusses on the use of communications technology to influence and shape urban spaces. A variety of projects will present their works and views from a multi disciplinary perspective and there is ample opportunity for the public to join the discussion.

The projects in question seek to engage users in the development proces of public space, or focus on strengthening social cohesion.

 

 

Presenting projects

reserve a place
Please send us an email no later than November 22, with subject "software for the city", stating: your name, contact details, organisation and (if so) details of others you'd like to bring along.

Seminar: High-tech Fashion
Media Guild Seminar

Date: winter 2008
Time: 1.30 -5.00 pm
Location: Pakhuis de Zwijger, small theatre

The 'state of the art', possibilities and implications of high-tech fashion. Speakers include cultural philosophers, fashion designers, hardware software and new materials developers.

Exact date, program and speakers to be annouced.

Pitching Training
Learn to pitch professionally

The Media Guild approaches pitching training in a thorough and methodological way. Experienced professionals help you prepare to present your innovative idea convincingly to decision-makers and/or investors.

Our Pitching training is intensive and hands-on: its main aim is to enable you to communicate your idea in a professional way, thus increasing your pitch's chances for success.

join a pitching clinic

You can sign-up for one of the scheduled Pitching Clinics as an individual or a team.

In 2008, places are still available for our clinics on
  • February 28th
  • April 2nd
  • May 20th
The minimum number of participants is 5, the maximum 16.

duration of a clinic
A pitching clinic takes a whole day, from 9 am to 5 pm.

beautiful location, good care
The pitching clinics take place in one of the comfortable rooms of the Media Guild at Pakhuis de Zwijger. Media Guild supplies educational materials and catering for all participants.

costs
Participating in a pitching clinic costs € 349 excl. VAT (to this training the Dutch 0% BTW tariff applies)

tailor-made clinic
Depending on your specific needs this training can also be tailor-made for your organization. Feel free to contact Edo to discuss the possibilities.

methodology based training
The Media Guild has developed a dedicated methodology for pitching training for innovative new media concepts. You can read more about this in the downloadable PDF below.

discuss your needs
Depending on your specific needs Media Guild can tailor each pitch training to your organization’s requirements. Please call (020-7884400) or email Edo to discuss the possibilities.
Data Pitching Training Announced
Participate!

Today, Media Guild announced the dates for the 2008 Pitching trainings for individuals and teams.

Professinal Pitching
The Media Guild approaches pitching training in a thorough and methodological way. Experienced professionals help you prepare to present your innovative idea convincingly to decision-makers and/or investors.

Our Pitching training is intensive and hands-on: its main aim is to enable you to communicate your idea in a professional way, thus increasing your pitch's chances for success.

Want to know more?
The dates and additional info on this hands-on Media Guild training program is available here.

 

BrainFood with Eboman / Smadsteck

Date:
Location:

Postmachina
postmachina design experiences
Postmachina is a multi disciplinary design studio, funded by Paul Geurts, Arjen Sondag and Renato Valdés Olmos.

Ground-breaking
Postmachina believes in innovative, beautiful, integrated products that cross boarders of physical and virtual worlds. By combining various design disciplines and electronics production, they developed Project E, which they will be working on at the Media Guild.

project E
Project E is a new brand concept that translates online social networks and communications to the physical world by using sexy equipment, which can communicate wirelessly.

With this equipment, the communication takes its course via natural gestures instead of complex user interfaces.

Postmachina at Media Guild
The coming year at Media Guild, Postmachina will develop Project E and other projects into consumer products. Postmachina’s filosophy is to combine design, intelligence and ethics to produce advanced technology adaptive to the user.
Cat Priem
office
BrainFood 4 Capital
Lunch with the Maxwell Group

Date: 15 November, 12.30-14.30
Location: Pakhuis de Zwijger (reservation only)
Reserve: Please send an email stating your name and contact details before November 15

risk capital, what & how?
Maxwell Group advises entrepreneurs who are looking for risk capital.

At the BrainFood 4 Capital lunch, the Maxwell Group informs you on the fenomenon of 'risk capital'. What is it? Where to find your investor? And what can you expect from an investor, besides money? These are the questions the Maxwell Group will answer during this lunch meeting.

enrich your knowledge and network
Are you a starting, young entrepreneur looking for a start capital? Then Media Guild offers you an excellent opportunity to meet the Maxwell Group and get more insight in the possibilities and impossibilities of risk capital.

You are more than welcom to join this BrainFood 4 Capital meeting. Enjoy lunch together with other starting innovative entrepreneurs and meet the Media Guild and Maxwell Group.

reservation & costs
This lunch is sponsored by the Maxwell Group. There are no costs for participants.

The number of places is limited, so please reserve your place. If you cannot come eventually, please inform us as soon as possible so that we can give your place to someone else.

stARTup Inspiration
Creative Entrepreneurship

Date:
Location:

GuildLunch January 31

Date: each Thursday
Location: Gilde Room, Pakhuis de zwijger
Participation: invitation only


A weekly phenomenon: the Guild Lunch

Guild members meet, exchange ideas, share information and keep each other posted on the progress of their projects while sharing a wholesome lunch. GuildLunches are a garantueed opportunity to get inspired and a fruitful basis for innovative entrepreneurship.

On participants’ request expert guests frequently join the Guild Lunches.

GuildLunch February 7

Date: each Thursday
Location:Gilde Room, Pakhuis de zwijger
Participatio